There is nothing more frustrating to a website visitor than reading through a page full of spelling typos and grammatical errors. Careless typos and errors can ruin your credibility in the eyes of potential customers and clients, meaning you can kiss sales and/or future business relationships goodbye. After all, what customer is going to take you seriously enough to spend money with you if your website is full of there’s instead of their’s or perhaps run-on sentences?

This post is for all the content writers out there who deserve the credit where credit is due. It is our writing skills that the search engine spiders love to crawl so much. With our deft writing ability, we create thrilling, informative pages and blog posts. A content writer also generates the ad copy which drives customers into shopping carts and boosts your earnings. However, that isn’t the only goal we achieve.

A great content writer can make the difference between a website ranking modestly for one, maybe two short-tail keywords, but instead ranking for a number of long-tail ones you never thought about. The best part is, the majority of these long-tail keywords can convert for you.

However, a misplaced spelling error can ruin it all for you making all that hard work fruitless after only one spider crawl. Here is an example of what I’m talking about. Let’s say you just created a page dealing with the topic of “men’s work boots” but it’s spelled incorrectly as “men’s work books.” After the search engine spiders crawl your page, you find that a website selling men’s boots is somehow ranking for books.

Something as small as the typo I just referenced can result in wasted time and money for both you and your client. Think about the negative reaction you’re going to see from customers clicking on a link with incorrect information. I don’t even want to think about the ramifications it will have on your Adwords Quality Score.

The point I’m trying to make is while webmasters and programmers take the majority of the credit for a great site and the SEO specialists will hog all the glory for the links and tags being in the right spots, it’s ultimately the hard work of the content writer who can transform an average website into an amazing one.

Take your time proofreading everything you write, even if it’s a page you know no one will read. Opting not to may come back to haunt you later on.