Friday is already here – I don’t know about you but since January time seems to fly by….maybe it has to do with the yin and yang of the financial markets…keeping us (business owners) on the edge of our seats.

Talk about time flying by – SES New York is here already. This has got to be at least my 4th or 5th SES NY.

SES NY is by far the biggest gathering of search-engine marketers in the world. SES San Jose is also huge, but the NYC thing really attracts the top search minds and the largest of advertisers in the world.

OK. So I’ll be Travelling to SES NY on Tuesday evening with a small army of Pepperjammers, including the General Manager of Pepperjam’s agency business Ian Howells, head of technical integration for our PPC division Christian Wenzel, and head of search-engine optimization Todd Butcher.

I’m speaking on two and moderating one panel. BTW – if you’d like to meet feel free to drop me an e-mail at kris @ pepperjam.com or simply introduce yourself at the host hotel (Hilton NY). FYI – I drink Miller lite and love a stiff redbull and VO.

Here are the details of my panels….

Wednesday, March 25, 2009

4:00pm-5:15pm

Dealing With Affiliates: A Roadmap to Success

Join this panel for a no-holds-barred discussion where performance marketing’s top contenders square off. As SEM evolves, marketers find themselves competing head-on with affiliates. Marketers want more leads/sales, increased affiliate-generated leads/sales, and less cannibalization of search campaigns. How can this be achieved in a world filled with increasingly hostile rhetoric on both sides? Join a panel of experts as they break silence on taboo issues and work through the finer points. You’ll walk away with fresh, new perspective and the ability to collaborate profitably.

Moderator:
Jeffrey Rohrs, VP, Marketing, ExactTarget

Speakers:
Kristopher Jones, President & CEO, Pepperjam
Jeff Ferguson, SES Advisory Board, Director of Online Marketing, Napster
Lori Weiman, CEO, The Search Monitor
Peter Figueredo, CEO, NETexponent

Thursday, March 26, 2009

Advanced Paid Search Techniques

12:45pm-2:00pm

How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.

Moderator:
Kristopher Jones, President & CEO, Pepperjam

Speakers:
Josh Fialky, Senior Client Services Manager, Idearc Search Marketing
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Matt Van Wagner, President, Find Me Faster
David Sprinkle, Director of Paid Search, Acronym Media
Andrew Goodman, SES Advisory Board, Principal, Page Zero Media
Wister Walcott, Co-founder and Vice President of Products, Marin Software

Ads in a Quality Score World

2:15pm-3:30pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.

Moderator:
David Szetela, CEO, Clix Marketing

Speakers:
Kristopher Jones, President & CEO, Pepperjam
Ron Jones, President/CEO, Symetri Internet Marketing
Frederick Vallaeys, AdWords Evangelist, Google
Misty Locke, President & Co-founder, Range Online Media

Have you checked out my book yet? Under $20 at Amazon – http://www.amazon.com/pepperjam

See you at SES!