Performics Changes its Name to Google Affiliate Network
Well, it looks like the affiliate marketing industry just got the biggest possible endorsement and shot of adrenaline about the future viability and potential of affiliate marketing - Performics, long considered one of the top three traditional affiliate networks, will be changing it’s name to the Google Affiliate Network as part of the integration of the DoubleClick Performics brand(s) into Google.
I’m feeling pretty mixed emotionally about this announcement.
On the one hand, I believe that the name change is a positive for the broader affiliate marketing industry in as far as it recognizes Google’s believe in the power and viability of affiliate marketing.
On the other hand, Google’s resources are infinite, which makes it pretty difficult to compete with a company that apparently could control the world if it wanted to (or is that what they are in the process of doing anyway? - LOL).
For me personally, Google is so big that it becomes almost impossible to get too close to them. Yes, we all have to do business with them because they control the world (LOL), but I’m a strong believer in the power of relationships. It’s why I, as CEO, am here writing this post - I’m interested in getting to know you. To Pepperjam Network advertisers and affiliates you are not just a number - I think that’s one of the reasons why we’ve become the fastest growing affiliate network in the United States.
Yes, Google will capture a nice slice of the affiliate marketing industry - there is no doubt about that. However, I don’t believe they will be able to manage what Pepperjam Network believes are the two most important ingredients to successful affiliate marketing: (1) relationships (aka, communication), and (2) full and unfettered affiliate transparency.
I’m most curious about what advertisers and affiliates think about the idea of the Google Affiliate Network?
Do any of the other networks (like Pepperjam Network) even stand a chance?
What would an affiliate network based on a Google AdSense model look like? The Wild, Wild West…
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July 2nd, 2008 at 3:11 pm
You guys have a solid foundation and seem to be in a good position for long term stability. It kind of depends on what your vision is for PJ in the long run.
Keeping an exit strategy in mind when starting any venture is wise. I hope you grow to the point where they’re knocking on your door. Rock on !!
~John
July 5th, 2008 at 9:15 am
Thanks John!
July 11th, 2008 at 8:28 pm
Always some sectors will google will fail to catch all market-share, you guys are doing an incredible job.
July 16th, 2008 at 6:27 pm
I think you stand a chance. In fact, it’s great to see a number of smaller companies get a stronger foothold on the affiliate side of business. Niche areas will be huge for companies like PepperJam to stay competitive and dominant. For example, there really isn’t much support for Macintosh / iPhone affiliate systems. That’s a niche that would be worth supporting and its market share grows. Companies like Google will control a lot, but companies like PJ can control niches and do great things to bring people together.
-joel
www.macupdate.com