After some though I find that the concept is fine with me, in fact I’d rather the banners and what not on the web serve a purpose and be relevant to things I might actually want to click on. Though I’d like to see some type of standard or limitation on cookie duration. Perhaps one cookie a 24 hour period that has a 15 day duration, providing a rolling 2 week trail.

As far as opt in or opt out, I’m not particularly worried about that so long as there is transparency to what is being tracked. In other words I want to be able to navigate to a specific web page that reads the cookies stored information for me in a nice table so I can see what is being reported. Nothing fancy with accounts and logins just a page that reads the local cookies used for the tracking stored by the browser I’m viewing the URL with.

Additionally if this type of marketing is going to be useful to me I need the tracking to be weighted by category. If I go to many sites about widgets, a few sites about doohickeys, and one site about thing-a-ma-bobs then I want the ads served to me to be mostly about widgets, thats where my current interest is. Understandably this might be more difficult than it sounds because the Agency serving the ads may not be working with any widget sellers but, in a category hierarchy they should be able to provide some type of relevant linkage for me.

I can’t wait to hear your thoughts on the idea and technology in your next post!