Comments on: BREAKING NEWS: Google Launches FREE Bid Management Technology (BETA) http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/ Fri, 9 Jan 2009 22:49:54 +0000 http://wordpress.org/?v=2.0.4 by: Daniel Shields http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-146088 Mon, 19 May 2008 21:29:04 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-146088 Should've commented long ago. I had a chance to check this out too. For the price, you can't beat it. Its not quite the ideal tool or interface. It still relies heavily on some very primitive 'Google' style engineering. Having said that, and all things being equal, its something in the right direction. I disagree, however, on one thing. I've thought about this long and hard. I think Google's goal is not to bully the market by offering a free tool. I continuously feel as though they are trying to carve a path for people with little access to the high priced tools into an understanding of certain facets of the world of online marketing that provides them with confidence, understanding and opportunity going forward. The end result is that we all share an affinity for Google and THAT feeds their popularity. The same is true, or at least this theory fits, with Google Analytics as well. In functionality, its current release can not seek to encrouch the heights that Omniture SiteCatalyst(Discover), WebTrends, or Coremetrics continue to soar into. However, its the most popular analytics tool because: 1. Its FREE 2. Its Easy to install and learn 3. It DOES provide valuable insight 4. It continues to mature due to heavy user participation in feedback forums and sessions Anyway, you get the point.... Hey...safe trip back to the States and lets get some Revello's and talk business when I get to Scranton this summer. Sincerely, Daniel W. Shields Chief Analyst/Founder Wicked Business Sciences Boca Raton, FL 33486 Mobile: 561-289-1239 Office: 561-237-5152 Should’ve commented long ago.

I had a chance to check this out too. For the price, you can’t beat it. Its not quite the ideal tool or interface. It still relies heavily on some very primitive ‘Google’ style engineering. Having said that, and all things being equal, its something in the right direction.

I disagree, however, on one thing. I’ve thought about this long and hard. I think Google’s goal is not to bully the market by offering a free tool. I continuously feel as though they are trying to carve a path for people with little access to the high priced tools into an understanding of certain facets of the world of online marketing that provides them with confidence, understanding and opportunity going forward. The end result is that we all share an affinity for Google and THAT feeds their popularity.

The same is true, or at least this theory fits, with Google Analytics as well. In functionality, its current release can not seek to encrouch the heights that Omniture SiteCatalyst(Discover), WebTrends, or Coremetrics continue to soar into. However, its the most popular analytics tool because:

1. Its FREE
2. Its Easy to install and learn
3. It DOES provide valuable insight
4. It continues to mature due to heavy user participation in feedback forums and sessions

Anyway, you get the point….

Hey…safe trip back to the States and lets get some Revello’s and talk business when I get to Scranton this summer.

Sincerely,

Daniel W. Shields
Chief Analyst/Founder

Wicked Business Sciences
Boca Raton, FL 33486
Mobile: 561-289-1239
Office: 561-237-5152

]]> by: mdbrook http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-28135 Sat, 06 Oct 2007 14:40:26 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-28135 ummm. replace that CH above with a K... MY BAD ummm. replace that CH above with a K… MY BAD

]]> by: mdbrook http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-28134 Sat, 06 Oct 2007 14:39:45 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-28134 Chris, This awesome but when I had a chat with you @ the last ASE you said that your team still promotes a lot on CJ. How the heck are you tracking conversions within adwords for those accounts? Chris,

This awesome but when I had a chat with you @ the last ASE you said that your team still promotes a lot on CJ. How the heck are you tracking conversions within adwords for those accounts?

]]> by: Google’s BETA Bid Management » Aspects of Home Business Blog http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25549 Wed, 26 Sep 2007 21:59:20 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25549 [...] Google’s BETA Bid Management By Stephanie http://forums.searchenginewatch.com/showthread.php?t=19715I read on the pepperjam blog that Google now has a Bid Management Technology available in beta for selected publishers. I have an AdWords account which I use rather lightly, so of course I went to take a look, just on the off chance I, a very minor advertiser, would be included. [...] […] Google’s BETA Bid Management By Stephanie http://forums.searchenginewatch.com/showthread.php?t=19715I read on the pepperjam blog that Google now has a Bid Management Technology available in beta for selected publishers. I have an AdWords account which I use rather lightly, so of course I went to take a look, just on the off chance I, a very minor advertiser, would be included. […]

]]> by: Jeremy Mayes http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25499 Wed, 26 Sep 2007 20:07:18 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25499 I'm pretty sure this open to everyone as long as your campaign (not account) has had at least 300 conversion in the past 30 days. I've seen it announced in every account I've checked. I'm started a test a few days back - results are less than appealing at this point. Conversions down & costs are up. Jeremy I’m pretty sure this open to everyone as long as your campaign (not account) has had at least 300 conversion in the past 30 days. I’ve seen it announced in every account I’ve checked.

I’m started a test a few days back - results are less than appealing at this point. Conversions down & costs are up.

Jeremy

]]> by: apmfree http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25416 Wed, 26 Sep 2007 17:06:39 +0000 http://www.pepperjam.com/blog/2007/09/26/breaking-news-google-launches-free-bid-management-technology/#comment-25416 Hi Kris, This is GREAT NEWS! I've looked into bid management tools for my business in the past and just could not justify the paying $3k a month. I just checked my Google account and it turns out I'm also a beta tester for campaign optimizer! Please tell me how your initial testing goes with this tool. I will be sure to post about it. :) Sincerely, Amit Hi Kris,

This is GREAT NEWS! I’ve looked into bid management tools for my business in the past and just could not justify the paying $3k a month.

I just checked my Google account and it turns out I’m also a beta tester for campaign optimizer! Please tell me how your initial testing goes with this tool.

I will be sure to post about it. :)

Sincerely,
Amit

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