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Search-engine and affiliate marketing expert Kris Jones, along with a cast of like-minded Pepperjammers & guest bloggers, offer free internet marketing advice, including buzz marketing and money making tips.

Kris is President & CEO of Pepperjam, a full-service internet marketing agency recognized by Inc. Magazine as one of the fastest growing companies in the United States.

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Archive for September, 2007

Meet the Pepperjam Team Video #36 – Special Edition – Meet the Brigade QuarterMasters Girls

Friday, September 28th, 2007

Meet The Pepperjam Team Logo

This week we have two of the most dynamic young women in e-commerce: Wendy and Tina from BrigadeQuarterMaster.com. Learn more about Brigade QuarterMasters and have fun watching Wendy and Tina as they share their funniest faces and hidden talents.

Enjoy!

For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff – everyone will be included – affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview – this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI – all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Megan Rogan
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley
Chris Thomas
Nick Jurista
Derek Traver
Amber Sansky
Pepperjam All-Stars (Kris Jones, Mike Jones, Shoemoney, Mediadonis)
Quinn Kavanagh
Jaclyn Francese
John Heil
Alan McLaughlin
Lee Dodd and Dave Adams
Janice DiPietro

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

BREAKING NEWS: Google Launches FREE Bid Management Technology (BETA)

Wednesday, September 26th, 2007

GOOGLE LAUNCHES FREE BID MANAGEMENT TECHNOLOGY (BETA)

Google Adwords

As a leading SEM agency, Pepperjam has the luxury of being one of the first to test Google’s new technologies. We were absolutely stunned (although not entirely surprised) to find out that Google is slowly testing FREE Bid Management Technology within select Google Adwords accounts.

According to the information we have been given so far by Google, here is what the technology will do:

The technology is called Conversion Optimizer – Google claims that its main goal is to help advertisers save time and minimize conversion costs.

According to Google, the Conversion Optimizer lets you specify a maximum cost-per-acquisition (CPA) bid for each ad group. Then, this feature continually adjusts your CPC bids to keep your conversion costs under your maximum CPA bid, showing your ads only when you’re likely to get conversions. By using the Conversion Optimizer, you can save time while minimizing your conversion costs.

I don’t know about you but this sounds a lot like technology that already exists, but for a STEAP, recurring fee. Companies like Atlas One Point (a Microsoft / Aquantive company), Omniture (NASDAQ – OMTR), DoubleClick DART (Pepperjam’s exclusive partner), and Efficient Frontier, among others, offer this kind of technology, usually to agencies and the largest of advertisers. The access fee, per advertiser, can be thousands of dollars per month.

What does this potentially mean for bid management providers like the ones mentioned above? I think is spells serious trouble, especially if Google’s goal (which we assume it is) is to provide the technology for FREE TO ALL GOOGLE ADWORDS ADVERTISERS.

Once Google begins to open up the technology to more and more Adwords advertisers will there even be a need to pay for bid management technology from Atlas and others?

I’ll let you be the judge on that.

What are your thoughts?

In my opinion, this is could completely equalize the playing field for small and large advertisers as it relates to bid management technology access. Smaller advertisers will be able to run their businesses more efficiently and compete on a larger scale based on ROI, instead of advertising budget.

Get more information on the Google Adwords Conversion Optimizer HERE.



Pepperjam’s CEO, Kris Jones, Reveals Affiliate Marketing Money Making Secrets During Interview with Search Marketing Standard

Tuesday, September 25th, 2007

Yeah – I know – the title of this post reads like I’m trying to pump a get rich quick e-book or something.

However, I’m not.

That’s not my style.

I’m just really impressed with the article / interview captured by Joe Whyte about Pepperjam and some of my affiliate marketing philisopies during SES – San Jose.

Search Marketing Standard

In fact, when Joe, who writes for Search Marketing Standard, asked me for an interview I actually looked at it as an opportunity to give him some surefire affiliate marketing search arbitrage tricks that he could use to help seed his business – Hybrid SEM. Hybrid SEM is an online marketing business that Joe recently founded with partial inspiration from what I’ve been able to build with Pepperjam (thanks for the props Joe – but always remember – it’s the sum of the parts that makes the ultimate success story.)

Honestly, I think that Joe is an awesome guy and based on my exposure to him over the last few years – Hybrid SEM is going to become a major player in the SEM and SMO spaces within no time.

Anyway – Joe posted the interview he did with me at the Search Marketing Standard websitelocated HERE.

If you are an affiliate marketer I highly suggest you read the interview since I mention at least one or two things that I haven’t talked about before that should be able to make you a lot of money if you are able to execute.

Remember.

(1) Find something that works. (2) Replicate it. (3) Scale it.

That’s my philosophy as it relates to affiliate marketing search arbitrage and I’ve used it to build one of the fastest growing and most successful internet marketing agencies of all time – Pepperjam, an industry leading full-service internet marketing agency.

READ THE INTERVIEW HERE.

The Next Internet Millionaire Episode Five

Monday, September 24th, 2007

The Next Internet Millionaire Episode Five is now LIVE!

The fifth episode of The Next Internet Millionaire reality show hosted by Joel Comm with special guest Michael Koenigs.

In this episode discover the secrets of online video and watch the contestants battle it out. For more details about the show please visit http://www.NextInternetMillionaire.com

Keep staying tuned to The Next Internet Millionaire as I will be the featured guest in only two weeks!!!

My episode will be different than all others before it. Think Pepperplex on steroids – that’s all I can say for now.

ENJOY!

Meet The Pepperjam Team #35 – SEO Specialist – Janice DiPietro

Friday, September 21st, 2007

Meet The Pepperjam Team Logo

Welcome Pepperheads to this weeks edition of MTPT. We have with us the lovely Janice DiPietro who is an SEO specialist here at Pepperjam, she has been with us for roughly 2 months. Janice is currently attending Wilkes University right here in Pennsylvania and going after her masters in Marketing. On the side Janice is a model for a local clothing company and enjoys getting tattoos. Janice we are very happy to have you as part of our team.

Here’s Janice:

For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff – everyone will be included – affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview – this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI – all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Megan Rogan
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley
Chris Thomas
Nick Jurista
Derek Traver
Amber Sansky
Pepperjam All-Stars (Kris Jones, Mike Jones, Shoemoney, Mediadonis)
Quinn Kavanagh
Jaclyn Francese
John Heil
Alan McLaughlin
Lee Dodd and Dave Adams

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

SEOMOZ, Rand Fishkin, Take on $1.25 Million Investment from Ignition and Curious Office

Tuesday, September 18th, 2007

Rand Fishkin from SEOMOZ announced earlier today that his company took on $1.25 million in outside venture capital from Ignition Partners and Curious Office.

In Rand’s words, “The decision was made based on the fact that we want to do more – and grow faster. The premium content stuff isn’t just fun and interesting, it’s something we love – something we’re passionate about – something we think can make the web a better place by making search marketers smarter – better, stronger, faster. We literally have a hundred different ideas for tools, search analytics, tracking, guides, resources and more and we’re in a position to recruit help from the best and brightest the industry has to offer… but, we can’t do it alone.

Let me make this totally clear – this money is going to change SEOmoz – it’s going to change the quality of the services we provide, it’s going to change the quality of the people we can attract, it’s going to change our ability to market ourselves on a bigger stage, but (big, big but), it’s not going to change our culture or our style or our approach to doing what we love to do – search marketing.”

Congratulations to Rand and his team at SEOMOZ!

These guys are a very impressive group of business professionals – I expect to hear some other big announcements moving forward.

Pepperjam is a proud member of SEOMOZ’s Premium Content – we highly recommend the service.

If you want to learn more about joining SEOMOZ visit HERE.

Exhibiting at Shop.org 2007 Annual Summit in Vegas

Saturday, September 15th, 2007

Pepperjam will be exhibiting this week (Sept. 17-19) at the Shop.org Annual Summit at Mandalay Bay – Las, Vegas.

Shop.org

The Shop.org Annual Summit represents the premier gathering of online and multichannel retailers.

If you will be there please stop by the Pepperjam Booth (#132) and say hello to a member of the Pepperjam Team.

If you’d like to set-up a meeting (we’ll pay for drinks and food!!!) please e-mail Quinn @ pepperjamsearch.com.

Meet The Pepperjam Team #34 – All Star Edition – Lee Dodd, Dave Adams

Friday, September 14th, 2007

Meet The Pepperjam Team Logo

Welcome to another edition of Meet The Pepperjam Team, with a slick new logo and two people you DEFINITELY did not expect this week. We have Lee Dodd and Dave Adams. They are here visiting the Pepperplex and frankly they say they have just been dying to see the place.

Lee and Dave both come from Deep in the Heart of Texas, a state where everything is bigger and better, (they are both about 7 feet tall) and it is also a state that you don’t mess with. Also, They never forget the Alamo. Dave and Lee have recently joined forces to become an Affiliate Marketing Superpower. Watch as they chat with us regarding a few of their favorite CPA networks and their surprising hidden talents.

Meet Lee and Dave:

For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff – everyone will be included – affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview – this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI – all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Megan Rogan
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley
Chris Thomas
Nick Jurista
Derek Traver
Amber Sansky
Pepperjam All-Stars (Kris Jones, Mike Jones, Shoemoney, Mediadonis)
Quinn Kavanagh
Jaclyn Francese
John Heil
Alan McLaughlin

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

Pepperjam Video from Affiliate Summit Miami

Friday, September 14th, 2007

Shawn Collins recently posted a series of video profiles from Affiliate Summit – Miami from exhibitors.

Here’s Pepperjam’s video with MC Aaron Baker, Pepperjam’s VP of Sales & Marketing.

The Next Internet Millionaire Episode Four

Thursday, September 13th, 2007

The Next Internet Millionaire has just launched Episode 4.

At the beginning of the show each of the cast members took part in a Survivor-like challenge where they were each asked to eat live worms. Several contestants regurgitated the worms into a waste basket, while others appeared to enjoy the experience – don’t know about you, but the only worms I eat are jelly worms.

The personalities of each cast member are really starting to show – it looks like Jason Marshall (Ocean City, New Jersey) and Thor Schrock (Lincoln, Nebraska) are the front runners at this point in the series based on personality. Also, people around the blogosphere really seem to like Laura Martin (Austin, Texas), but she was almost kicked off the show several times.

I’ve really been enjoying the show and can’t wait until episode 7 where I make a guest appearance.

Here’s Episode 4 – Enjoy!