Comments on: Read about Pepperjam Today on Forbes.com http://www.pepperjam.com/blog/2007/07/19/read-about-pepperjam-today-on-forbescom/ Tue, 14 Oct 2008 09:44:36 +0000 http://wordpress.org/?v=2.0.4 by: Andrew Johnson http://www.pepperjam.com/blog/2007/07/19/read-about-pepperjam-today-on-forbescom/#comment-10678 Fri, 27 Jul 2007 22:40:12 +0000 http://www.pepperjam.com/blog/2007/07/19/read-about-pepperjam-today-on-forbescom/#comment-10678 As an advertiser the first thing you should do about click fraud is log conversion data separately for each network you are purchasing ads from. Using click auditing software is an additional option that is not very difficult to implement. Unfortunately I am hearing increasing reports of click fraudsters performing automated actions to give the illusion of real visitors. That is bad news for advertisers who are collecting leads rather than measuring conversions by valid credit card sales. As an advertiser the first thing you should do about click fraud is log conversion data separately for each network you are purchasing ads from. Using click auditing software is an additional option that is not very difficult to implement.

Unfortunately I am hearing increasing reports of click fraudsters performing automated actions to give the illusion of real visitors. That is bad news for advertisers who are collecting leads rather than measuring conversions by valid credit card sales.

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