I agree with that 100%, I couldn’t have said it better myself.

I agree with you on the whole. But I also think it was more for the hardcore fans of NIN. I don’t want to generalize but considering what NIN is about I would say that they are a rather intelligent group of people. So, yes there is a little bit of luck involved and the campaign certainly did not meet its full potential but I believe it reached the audience it was supposed to and gave them something very cool and brilliant to play with.

Dean

I read about the NIN effort a few months ago in several places, and my intiial impression was that it was so ahead of it’s time, it’s a wonder it was recognized at all.

The thing that struck me is that with the effort that would seem to have been put into it, it also seemed to depend a great deal on luck.

It was amazing to me that the pieces were put together so precisely, and that so many different people found the items they put out there and got together. It says a lot to the power of the internet, for sure, but who is to say it wouldn’t of failed miserably if they weren’t found by people who didn’t use the internet or didn’t care to do anything with the USB keys they found in a bathroom?

I’m sure some of those buttons that hold “keys” to the puzzle that NIN’s marketing campaign was targeting were never discovered, leading to the effort not reaching it’s full goal.

So while it was brilliant and well ahead of it’s time, it was counting a certain degree of ingenuity that cannot be guaranteed in today’s society as well, atl least in my opinion.

I think that NIN thing is way ahead of its time (as a whole) It was very, very cool and very under rated. I have never seen something so in depth and together before, definitely multi level.

Dean