Google’s Doubleclick Forges Major Partnership with Pepperjam
In case you haven’t checked the Business Wire this morning…Doubleclick announced a major technology partnership with Pepperjam.
With the addition of Doubleclick’s unparalleled technology, Pepperjam becomes the most sophisticated and cutting edge full-service internet marketing agency in the world.
This is a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base.
Truth is we’ve been in negotiations with Doubleclick dating back before Google’s (NASDAQ: GOOG) $3.1 Billion acquisition. In addition, we were in private negotiations with numerous other top ad management and technology vendors, including aQuantive (NASDAQ: AQNT), who was recently purchased by Microsoft.
I’ve included the body of the press release below, which was sent out by Doubleclick this morning.
For press inquires please contact Ojas Naik, Vice President, Ogilvy Public Relations Worldwide at 917-406-7159 or ojas.naik@ogilvypr.com.
June 07, 2007 09:00 AM Eastern Daylight Time
Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base
Pepperjam Switches from Atlas to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display
NEW YORK–(BUSINESS WIRE)–DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that Pepperjam, an Inc. 500 company and industry leading full service Internet marketing agency, has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of Pepperjam and its clients. Pepperjam is a rapidly growing agency that specializes in search-engine marketing, affiliate marketing management and online media buying and planning. The agency serves clients in the fashion, entertainment, education, retail and consumer packaged goods industries, such as The Wharton School of the University of Pennsylvania, 1-800-PetMeds (PETS: NASDAQ), and Sesame Street.
DoubleClick’s integrated DART platform enables Pepperjam to serve display and rich media ads and conduct effective search marketing campaigns while also providing deep analysis and reporting across all digital channels to ensure Pepperjam has a holistic view of campaign results. Through the use of DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media, Pepperjam collaborates with its clients to seamlessly integrate digital advertising into overall marketing efforts. The integrated solution gives Pepperjam clients the ability to manage all their digital marketing with greater efficiency and flexibility.
“We made the switch to DoubleClick because they offer a fully-integrated ad management platform to seamlessly manage all digital marketing channels,” said Kristopher B. Jones, president and CEO of Pepperjam. “It became a burden to manage multiple products for each marketing channel. DoubleClick instead provides cutting-edge technology and in-depth analysis enabling us to focus on serving our clients.”
“Pepperjam is growing tremendously, adding new clients each week and we are thrilled that they have decided to streamline their ad management with DoubleClick,” said Jason Bigler, vice president of product management at DoubleClick. “The combination of DFA, Search and Rich Media gives Pepperjam a single platform to create world-class advertising campaigns that produce great results and allow Pepperjam to achieve operational excellence.”
DFA provides Pepperjam with a hosted, enterprise-class advertising management and serving solution to help their clients reach their online goals efficiently and effectively. DFA offers sophisticated targeting capabilities, ad serving technology, robust reporting and rich media capabilities. As a highly advanced ad management platform on the market today, DFA allows marketers to centrally manage creative assets, traffic more compelling ads, track results beyond impressions and clicks to understand conversion, improve ROI and branding and automatically optimize creative to improve results.
Pepperjam’s powerful search-engine marketing management solution will rely on the Web-based DART Search, a solution for all aspects of creating and managing search advertising. It is integrated with DFA, so Pepperjam clients get a clear view of results across both display and search advertising, enabling them to boost efficiency, effectiveness and ROI. The Web-based DART Search system is integrated with leading engines so Pepperjam clients have insight into what’s happening from first bid to final report, across multiple search engines. Additionally, DART Search is synchronized with DFA, so Pepperjam clients can gain a clear view of their results.
With DoubleClick Rich Media, Pepperjam can easily collaborate with their agency partners, publishers and advertisers to produce campaigns that garner great results. DoubleClick Rich Media integrates the best of interactive design, ad serving and reporting into a sophisticated integrated rich media offering.
DoubleClick’s world-class service model provides unparalleled support for Pepperjam by giving them direct access to technical account managers and specialists to help ensure campaigns are up and running seamlessly.
About Pepperjam
Pepperjam is an industry leading full-service internet marketing agency offering management services in the areas of search-engine marketing (PPC / SEO), affiliate marketing, and online media planning and buying. Pepperjam is a 2006 Inc. 500 Company (#293) and has been in business since 1999.
Learn more at www.pepperjamsearch.com
About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com
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June 7th, 2007 at 11:47 am
I think it’s pretty safe to say that pepperjam’s client offering as a cutting edge Full Service Internet Marketing Agency is the best in the industry. Challenge it.
June 7th, 2007 at 2:07 pm
[…] We have not heard much news since the announcement of Googles Acquisition of Doubleclick. Today Doubleclick put out a press release talking about the partnership (from the Doubleclick/Google side). Kris Jones has blogged it on the Pepperjam blog Kris says, among other things - “a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base”. […]
June 7th, 2007 at 2:29 pm
Congrats and good luck!
June 7th, 2007 at 5:30 pm
[…] DoubleClick and Pepperjam should be able work together - and hopefully achieve still more of that “operational excellence” - without upsetting any of the FTC powers-that-be. On Pepperjam’s blog, Kris Jones, the CEO and president of the company, writes, “Truth is we’ve been in negotiations with Doubleclick dating back before Google’s $3.1 Billion acquisition.” […]
June 7th, 2007 at 7:13 pm
Congrats on the partnership(s)… with the new partnerships this will bring more money to really handle the technology that’s required to keep up and to innovate in the future. But, will that newer technology and “gizmos” that allow you to be more innovative come at a price?
Will Pepperjam ultimately charge more for their services thus gain larger clients and not be affordable for the smaller businesses?
June 7th, 2007 at 8:12 pm
@bhartzer: I would think that Doubleclick would allow Pepperjam to be even more affordable and more likely to take on smaller businesses. With the capabilities of Dart Search, Pepperjam would be able to exponentially increase the number of PPC management clients while maintaining a steady number of employees, which would make them more versatile and available to any type of client.
January 9th, 2008 at 4:27 pm
[…] Speaking of technology – did any of you read the Media Post Article Monday about DoubleClick’s DFA Spotlight technology?? Well if not, you can find it here. If you recall, pepperjam and DoubleClick partnered up last year to create one of the biggest powerhouses in online marketing. We have used this technology with some of the largest advertisers out there – Nordstrom and Old Spice – and have had tremendous successes with their rich media campaigns. If you are an advertiser with Rich Media ads – you need not look any further for an agency to negotiate media buys on your behalf. Allow pepperjam to place your media buy and utilize DFA’s cutting edge technology to optimize your rich media campaigns. With DFA’s Spotlight tool we will not only be able to calculate how many times your ad was served and clicked on, but we will also be able to measure conversion rates for various actions taken within rich media ads, including rollovers, ad expansions, multiple click-throughs and video plays. Accountability is key – we want our advertisers to be able to create the most effective ad campaigns out there, and with the help of Spotlight, that’s exactly what pepperjamMEDIA can help you do. […]