Comments on: The All-Important Landing Page http://www.pepperjam.com/blog/2007/05/30/the-all-important-landing-page Search Engine & Affiliate Marketing Blog Thu, 2 Jul 2009 07:34:51 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Trevor http://www.pepperjam.com/blog/2007/05/30/the-all-important-landing-page/comment-page-1#comment-8159 Trevor Wed, 06 Jun 2007 22:02:26 +0000 http://pepperjamblog.com/2007/05/30/the-all-important-landing-page/#comment-8159 aeiouy, What happens in this situation is that Adwords will crawl your destination site to see if the content matches that of the ad text and the keyword structure of your account. If Google finds you are trying to link to a site that is completely unrelated to the keywords that you’ve bid on, they mostly likely will drop your quality score for those keywords and require you to pay significantly more per click to bid on those terms than a legitimate site would have to pay. For instance, if you own a gambling site and you are bidding on terms like ‘investments’ or ‘insurance’ with the intent of targeting people with a certain level of disposable income, Google will see that your landing page will have little or nothing to do with either Investing or Insurance, and then will require you to pay at least $5, $10, or even more per click for those terms that they’ve deemed irrelevant to your site. But if your friend has a site devoted to selling Insurance and Investments, the landing page will instantly be recognized by Adwords as a valid site for those terms, and therefore may only require him to pay a minimum bid of $0.10 per click. This is, of course, Google’s relentless efforts of bringing the most relevant websites directly to it’s users. Trevor aeiouy,
What happens in this situation is that Adwords will crawl your destination site to see if the content matches that of the ad text and the keyword structure of your account. If Google finds you are trying to link to a site that is completely unrelated to the keywords that you’ve bid on, they mostly likely will drop your quality score for those keywords and require you to pay significantly more per click to bid on those terms than a legitimate site would have to pay.

For instance, if you own a gambling site and you are bidding on terms like ‘investments’ or ‘insurance’ with the intent of targeting people with a certain level of disposable income, Google will see that your landing page will have little or nothing to do with either Investing or Insurance, and then will require you to pay at least $5, $10, or even more per click for those terms that they’ve deemed irrelevant to your site. But if your friend has a site devoted to selling Insurance and Investments, the landing page will instantly be recognized by Adwords as a valid site for those terms, and therefore may only require him to pay a minimum bid of $0.10 per click. This is, of course, Google’s relentless efforts of bringing the most relevant websites directly to it’s users.

Trevor

]]> By: aeiouy http://www.pepperjam.com/blog/2007/05/30/the-all-important-landing-page/comment-page-1#comment-8138 aeiouy Wed, 06 Jun 2007 01:05:41 +0000 http://pepperjamblog.com/2007/05/30/the-all-important-landing-page/#comment-8138 I have a question about this paragraph "Google has very specific standards in place with regard to Landing Pages and I’m not going to repeat them. You can find that information here: Adwords Learning Center. If you fail to adhere to Google’s Link Policy you’ll suffer either disapproved ads or a Minimum CPC so high it’ll make you laugh. I recommend you adhere to it." I understand how not adhering to the link policy could lead to disapproved ad, but I am not sure how it might impact minimum bids. Do you mean because if you are linking to a different site your landing page score will be inaccurate? I have a question about this paragraph

“Google has very specific standards in place with regard to Landing Pages and I’m not going to repeat them. You can find that information here: Adwords Learning Center. If you fail to adhere to Google’s Link Policy you’ll suffer either disapproved ads or a Minimum CPC so high it’ll make you laugh. I recommend you adhere to it.”

I understand how not adhering to the link policy could lead to disapproved ad, but I am not sure how it might impact minimum bids. Do you mean because if you are linking to a different site your landing page score will be inaccurate?

]]> By: Dean Karasinski http://www.pepperjam.com/blog/2007/05/30/the-all-important-landing-page/comment-page-1#comment-8049 Dean Karasinski Thu, 31 May 2007 13:41:30 +0000 http://pepperjamblog.com/2007/05/30/the-all-important-landing-page/#comment-8049 Christian, Great Article, I whole heartedly agree with all that you have said regarding landing pages. In our line of work it is easy to see a bad landing page because we know what to look for (and believe me we have seen some bad ones) but it often times isnt that obvious to people. There is somthing to be said about your personal business landing page, of course you are looking at other landing pages but are you studying them? That is exactly why one should get Pepperjam to help them out, we look at this stuff all day long... and can gauge immediately if a landing page will be successful or what can be done to improve it Best, Dean Christian,

Great Article, I whole heartedly agree with all that you have said regarding landing pages. In our line of work it is easy to see a bad landing page because we know what to look for (and believe me we have seen some bad ones) but it often times isnt that obvious to people. There is somthing to be said about your personal business landing page, of course you are looking at other landing pages but are you studying them? That is exactly why one should get Pepperjam to help them out, we look at this stuff all day long… and can gauge immediately if a landing page will be successful or what can be done to improve it

Best,

Dean

]]>