100% BS.

You’ve hitched your wagon to a black box algorithm? While optimizing landing pages is obviously critical and having good copy is important, I think your statement one paragraph up is a better representation of the market.
“the Google algorithms will never be fully understood by any mortal human being outside the Googleplex”

That is directly at odds with your “QSO” marketing language.

How do you know you have the “highest Quality Score possible” from Google’s “never fully understood” algorithms? Are you really going by the simplistic ratings they provide to their users? Do you really believe yourself? Do your clients?

P.S. Love the consultant speak in the original QSO blog post: “Synergy”, “synergies”, “paradigm”, “synergy” (again). Yup, well done.

Of course, Christian got his point across a little better than I did.

In fact, I read your post and it’s one of the reasons I sent out the battle call.

Hope you enjoy – we have some really creative folks here on staff.

Pepperjam has a solution to the problem of high-priced PPC Management software – we’ve been working on a solution in R&D for 18-months and should announce something in the near future that includes a pricing model for small and medium sized clients who may not be able to afford Pepperjam’s premium management services, but nonetheless would benefit from a high-end software solution that is typically enjoyed by only the largest of clients.

Readers stay tuned.

That is an interesting concept of home based PPC management. There definitely is a market out there. Perhaps it can be an open sourced application, API interface or something else that is completely customizable.

Cool Ideas

David,

To address your first question I’d like to point out the trend we’re noticing here at Pepperjam with our various search accounts. While Google (and now the other engines) have tweaked their Quality Score algorithms, we’ve had to tweak our landing pages to be more optimized. Both Organic and Paid rankings are now affected by SEO work and I predict that in the future any PPC vendor that doesn’t have a good SEO team will be left behind.

As far as addressing your second question, I really haven’t seen a solution like DART or Atlas that would be practical for the average advertiser. Hopefully at some point in the future a more affordable option will become available. The market for such a solution is certainly out there.

Hope that helped, or at least gave a little more insight into this topic. Thanks for the great comment!

One of Pepperjam’s senior SEM Ninjas wrote this blog, Christian Wenzel.

Christian – your thoughts on David’s comments?