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Wow! Microsoft Buys aQuantive for 6 Billion.

Let me start by saying that I am blown away by this new move by Microsoft. Word is out today that the software giant reached a deal with aQuantive (owner of Avenue A/Razorfish) to buy them for 6 billion in cash. This news just throws gasoline on the white hot fire of current internet advertsing consolidation.  

We are without doubt in the hottest markeplace on the planet and all serious companis in the online advertsing space should be feeling good right about now. 

My prediction is further consolidation as we are lilkley to see ValueClick aquired in the next few months (my guess would be Yahoo).   I will follow up shortly with more information as the details unfold.

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