BREAKING NEWS: Pepperjam Viral Video Wins Year-Long Energy Drink Contract with Who’s Your Daddy, Inc.
Pepperjam, the world’s most wildly fun and innovative online marketing agency, announced today that Who’s Your Daddy, Inc. has awarded them a contract for a free one year supply of energy drink.
Also, don’t be surprised if you see Pepperjam rolling around on the conference circuit with some badass Who’s Your Daddy swag.
I don’t know about you, but I think this is totally cool.
What’s the inside scoop? How did Pepperjam win a free one year supply of free energy drink?
Two days ago I blogged about a video that was created by Pepperjam Media as part of a quest to win an energy drink contract. No, Who’s Your Daddy, Inc. didn’t have an official contest, but we informed them ahead of time that we wanted to create a viral video and place it on YouTube under the title, “What would you do for a free one year supply of energy drink?” They agreed to send us enough product (and some swag) to cut the video. I personally didn’t have anything to do with the production or the direction of the video; instead, I just told my team to add some subtle product placement throughout the video.
The purpose of the video was to be outside-the-box and not overly professional - we definitely accomplished that based on the success of the video. As I write this post we have received 95,558 views, 328 ratings, 157 comments, and 11 Honors, all within a time span of 72 hours.
Prior to shooting the video we had one and only one thing in mind: free energy drink. We figured a jackass style production with a featured character (Cremenator) would work best. Yes, we could have kicked Cremenator in the scrotum and watched him suffer, which would have been funny, but instead we decided to dress him up like an action hero and roll him like a bowling ball down our hallway into a stack of razor sharp boxes. The risk of a serious paper cut was for real and we had a medics staff close-by in case of injury. Not.
Note the mostly subtle product placements - I think the guys did a great job without going overboard.
I should mention that while we fully anticipated displaying our social media optimization (SMO) skills, I was surprised by the viral nature of this video and how quickly it caught fire. I was also surprised that so many comments were controversial or in some cases outright negative, but I guess that goes along with the jackass-style we chose and the fact that our main character (Cremenator) was rolled through a pyramid of harmless boxes instead of barrels of sulfric acid.
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May 3rd, 2007 at 6:13 pm
i thought it was creative, i also thought it was good to keep it very low tech and non professional.
June 1st, 2007 at 3:54 pm
[…] Watch as Leslie tells us about the time she has spent in Ethiopia and Japan, Her secret love affair with the Cremenator and what she loves most about Pepperjam. […]
June 8th, 2007 at 4:04 pm
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June 10th, 2007 at 10:48 pm
[…] The guys over at PepperJam made us a cool human bowling video, check it out: […]
June 12th, 2007 at 3:02 pm
[…] Our friends over at Who’s Your Daddy, Inc., the company who agreed to grant Pepperjam a contract for a FREE 1-year supply of Energy Drink, for this viral YouTube video, recently launched a blog called “King of Bloggers.” It looks like the blog is being managed by Who’s Your Daddy co-founder, Dan Fleyshman. […]
June 22nd, 2007 at 4:02 pm
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July 20th, 2007 at 4:29 pm
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August 24th, 2007 at 3:42 pm
[…] Other fun Pepperjam Vids: “What would you do for a One Year Supply of Energy Drink” Naked Crazy Man Video Pepperjam Adds Ping Pong Table to Pepperplex Roxy with the Tony Robbins Beach Ball Meet the Pepperjam Team Uncategorized Video BlogsMeet the Pepperjam Team Uncategorized Video Blogs […]
January 25th, 2008 at 5:18 pm
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March 14th, 2008 at 10:53 am
Has anyone out there heard about WideCircles.com. It seems like a way better service then wasting money on PPC. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?s=imt1