UPDATE: Performics President Responds to Speculation Over Google - Performics Dissolution Rumor
Less than 24-hours ago I published a blog post on pepperjamBLOG.com speculating about Google potentially dissolving Performics, Doubleclick’s (DCLK) Affiliate Marketing Network. The post originated from calls that we have received over the last few days suggesting that the rumor was true, as well as the fact that other well-known affiliate marketing bloggers, including Jeff Molander (a former Performics employee) from ThoughtShapers.com and Shawn Collins from AffiliateTip.com were also speculating. I provided an analysis of why I thought speculation and dialogue over the rumor made sense: First, I argued that it would be a conflict of interest for Google to get involved in affiliate marketing and search-engine marketing management. Second, I argued that Google owning Performics means that they (Google) would be responsible for delivering advertisers return-on-investment (ROI), a responsibility and liability that I believe is inconsistent with Google’s core business model and focus, which I believe is ad delivery.
This morning I received an e-mail from the President of Performics, Stuart Frankel (the entire comment is provided below) in response to my (and others) speculation.
Kris Jones, President & CEO, Pepperjam
________________________________________
RESPONSE FROM: Stuart Frankel, President, Performics
I am writing in response to your recent post speculating that Performics is in the process of dissolving the company and terminating it’s employees. Your comments are false and are potentially damaging to Performics’ business and its employees. Since the announcement on April 13, 2007 that Google and DoubleClick have entered into an definitive agreement whereby Google has agreed to purchase DoubleClick, we have consistently and repeatedly communicated to our clients, publishers and employees that it is business as usual at Performics. Let me make this absolutely clear. We are not dissolving or shutting down or significantly altering the Performics business. To the contrary, we continue to actively build our core affiliate and search business units. In fact, we are currently recruiting for 25 open positions across all areas of Performics. In particular, our affiliate business has seen dramatic growth in 2007 and as a result, DoubleClick has accelerated its investment in this area of its business. We are a large supporter and participant in industry forums and we support an open and active dialogue regarding the affiliate marketing industry. Your comments are irresponsible and therefore I am requesting that you immediately retract them. We are proud of what we have accomplished thus far at Performics and look forward to aggressively and responsibly continuing to run and grow our business.
Stuart Frankel
President
Performics
________________________________________
Based on this response from Performics it is still my opinion that something is in the works. As I mentioned in my previous post I certainly hope that Google does not dissolve Performics and Stuart’s e-mail to me suggests that this is NOT the case. However, I do believe that reasonable speculation still exists over what exactly will happen to Performics. Will Performics be acquired by Valueclick (VCLK), aQuantive (AQNT) or Linkshare’s parent company Rakuten? It is my professional opinion that something will happen - let’s see if I’m right?
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April 20th, 2007 at 12:34 pm
I agree there is still something in the works and it wouldnt surprise me if they did completely dissolve. As you stated they are reaching a point of clonflict of interest. this would mean they are will be basiically shuffling money back and forth with them getting the take on both sides.
It will be interesting to see how it all plays out As Google could shock us all!!
Also i think the reply from the President is a PR move more than neccessarily the truth… As with most companies rumors are denied untill the are publicly disclosed from an official source.
April 20th, 2007 at 12:39 pm
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April 20th, 2007 at 1:03 pm
I guess that’s a no to Stuart’s request to “immediately retract” your blasphemous comments?
April 20th, 2007 at 1:16 pm
sounds kinda pre-written… “Your comments are false and are potentially damaging to Performics’ business and its employees.”
April 20th, 2007 at 1:44 pm
kris is right, Google will never damage there reputation on a loose business model like Perfomics, Especially when they just launched preferred cost bidding. http://adwords.blogspot.com/2007/04/introducing-preferred-cost-bidding.html
Perfomics employees could always transfer over to Matt Cutts department and help him clean up all that spam.
April 20th, 2007 at 2:52 pm
There may be something in the works, as I don’t think that Performics will be the same company offering the same services next year under the Google umbrella. It just doesn’t make any sense to me for Google to continue to “own a search engine marketing company”. But again, there are other search engines that have search engine marketers on their staff, so it will be interesting to see what happens.
April 20th, 2007 at 6:16 pm
[…] Performics President Responds to Speculation Over Google - Performics Dissolution Rumor [pepperjamBlog] […]
April 20th, 2007 at 6:57 pm
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April 20th, 2007 at 7:41 pm
Sounds like to me he simply doesn’t want to lose customers during the inevitable transition. Kind of weird how he didn’t mention any future plans google has for Performics.
April 20th, 2007 at 9:55 pm
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April 20th, 2007 at 11:28 pm
I would think it was kind of weird for such plans, even if any have been formalized, would mentioned.
The acquisition hasn’t taken place, yet.
I think Performics isn’t going anywhere, and they’ll be in the Google stable when all is said and done.
April 21st, 2007 at 2:55 am
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April 21st, 2007 at 3:55 am
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April 22nd, 2007 at 4:01 am
The fact that he went through the trouble to make such strong statement tells me that they are going to dissolve or be bought out. If they are about to dissolve or be bought out it is very important that everybody think that they are not until they are ready to make the announcement. If they were not going to dissolve or be bought out they would not care what you said.
April 22nd, 2007 at 9:45 am
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April 22nd, 2007 at 12:48 pm
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April 22nd, 2007 at 12:57 pm
[…] I think the most interesting question in all of this is what will/will not happen to Performics, the performance, search and affiliate marketing arm of DoubleClick now that Goog is in charge. […]
April 23rd, 2007 at 10:20 am
Looks like it came straight from the legal group.
April 23rd, 2007 at 10:33 am
[…] Performics’ president rejects suggestions that the company will close down. However, reading between the lines, he doesn’t reject the idea that Performics will be spun out from DoubleClick. (via) […]
April 23rd, 2007 at 11:12 am
[…] Performics’ president rejects suggestions that the company will close down. However, reading between the lines, he doesn’t reject the idea that Performics will be spun out from DoubleClick. (via) […]
April 23rd, 2007 at 11:13 am
Hi, Kris…
Just thought you might like to know why your ears were burning on Friday at 5 pm ET. We discussed a lot of this via podcast here. Your name came up and I believe someone referred to you as “the Pepperjam dude” at one point
Best,
Jeff Molander
April 23rd, 2007 at 11:50 am
[…] Kris Jones of Pepperjam has the latest statement from Performics on the issue. Stuart Frankel, president of Performics, says there are no plans to change the business. The key part of his statement: […]
April 23rd, 2007 at 11:11 pm
[…] Kris Jones, CEO of PepperJam, received an email from Stuart Frankel, president of Performics, regarding a blog post he had made speculating that Google would shut down Performics, an SEO firm acquired along with DoubleClick. Apparently, Performics is scared that all the speculation about what Google has in store for them is going to cost them clients: RESPONSE FROM: Stuart Frankel, President, Performics […]
April 24th, 2007 at 12:08 am
[…] What to make of the change being unveiled today at Ad-Tech in San Francisco? Cynics will say this was is a response to punidts suggesting an imminent Performics dissolution. […]
April 24th, 2007 at 5:54 am
[…] Perhaps this news will change the debate of if Performics will be dissovled into a more productive one of how Performics will fit into the DoubleGoo portfolio going forward. […]
April 27th, 2007 at 9:30 pm
[…] Performics President Responds to Speculation Over Google - Performics Dissolution Rumor […]
May 10th, 2007 at 3:28 pm
[…] UPDATE: Stuart Frankel, President of Performics responds to PepperJam and stresses business as usual, Performics is not closing down. Google Drops Froogle, Re-Brands as Google Product Search - Story Scooped by John Battelle: Goodbye Froogle: It’s Time to Grow Up “This is Google getting real about Froogle, a product, and a category, that never quite hit it with consumers. Why? Well, it might have something to do with the way we interact with search. We’re still learning about how we interact with this beast. Froogle never made it as a destination, but then again, neither did any other product search categories, really.” Last but not least - Bad News - Google Checkout UK - Fraser’s Affiliate Marketing Blog […]