http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/ Fri, 9 Jan 2009 17:34:10 +0000 http://wordpress.org/?v=2.0.4 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-8206 Fri, 08 Jun 2007 01:02:03 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-8206 [...] Link From pepperjamblog.com [...] […] Link From pepperjamblog.com […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7518 Sat, 21 Apr 2007 22:31:34 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7518 [...] Kris Jones from Pepper Jam Search reports Google to buy Double Click for 3.1 billion dollars. Double Click is an SEO firm which makes this news very shocking. Read coverage on pepperjamsearch blog and loren baker talks about what google might do with double clicks marketing company called Performics. Search Engine Journal talks about MSNs tellme new services that are competing with Goog 411. [...] […] Kris Jones from Pepper Jam Search reports Google to buy Double Click for 3.1 billion dollars. Double Click is an SEO firm which makes this news very shocking. Read coverage on pepperjamsearch blog and loren baker talks about what google might do with double clicks marketing company called Performics. Search Engine Journal talks about MSNs tellme new services that are competing with Goog 411. […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7469 Thu, 19 Apr 2007 19:14:42 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7469 [...] Second, Google is explicitly focused on advertising delivery, not management and consulting. The acquisition of Doubleclick made sense to Google because Doubleclick owns one of the leading online display ad delivery systems. While it is scary to think that Google would contemplate getting involved in management, I am convinced they can not and will not. affiliate marketing google performics search engine marketingaffiliate marketing google performics search engine marketing [...] […] Second, Google is explicitly focused on advertising delivery, not management and consulting. The acquisition of Doubleclick made sense to Google because Doubleclick owns one of the leading online display ad delivery systems. While it is scary to think that Google would contemplate getting involved in management, I am convinced they can not and will not. affiliate marketing google performics search engine marketingaffiliate marketing google performics search engine marketing […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7468 Thu, 19 Apr 2007 07:01:57 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7468 [...] [1] SPON: http://www.spiegel.de/netzwelt/web/0,1518,477190,00.html [2] Oh My God: Google to buy Performics / Doubleclick for $3.1 BILLION [3] seoFM-Sendung vom 17. April [4] Manager Magazin: CEO wider Willen [5] DoubleClick-Studie: Search-Marketing legt weiter zu [6] Matt Cutts: how to report paid links [7] SISTRIX: Linkverkauf – ein Problem für Google [8] ABAKUS SEMSEO Konferenz für Suchmaschinenmarketing und Suchmaschinenoptimierung [...] […] [1] SPON: http://www.spiegel.de/netzwelt/web/0,1518,477190,00.html [2] Oh My God: Google to buy Performics / Doubleclick for $3.1 BILLION [3] seoFM-Sendung vom 17. April [4] Manager Magazin: CEO wider Willen [5] DoubleClick-Studie: Search-Marketing legt weiter zu [6] Matt Cutts: how to report paid links [7] SISTRIX: Linkverkauf – ein Problem für Google [8] ABAKUS SEMSEO Konferenz für Suchmaschinenmarketing und Suchmaschinenoptimierung […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7454 Tue, 17 Apr 2007 21:57:02 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7454 [...] Google steigt mit der Übernahme von Doubleclick so richtig in das Affiliate-Business ein. Performics ist das drittgrößte Affiliate-Netzwerk der USA und die größte SEM-Agentur in den USA (schließlich kann man als Affiliate-Netzwerk ja auch gleich mal die Produkte selber vermarkten). Details dazu im pepperjamBlog. Kris Jones hat da sicherlich einen hevorragenden Einblick. Naja … mal abwarten was Google jetzt genau mit Performics vor hat. Ich halte einen Verkauf ja nicht für unmöglich. Wenn man es behält wird es sicherlich in Google AdWords (naja wird langsam eher zu einem Werbecenter) integiert. Ist nur die Frage wie das dann mit Google CPA zusammenpaßt? Bloß wenn Google Performics in der heutigen Form behält holt man sich durch den SEOSEM-Teil von Performics einen größeren Interessenkonflikt ins Haus. Da darf man dann intern erst einmal eine chinesiche Mauer aufbauen. Ich glaube ja das Google das selber noch nicht so ganz durchdacht hat. Also mal schaun. Was die Affiliate-Konkurrenz von Google angeht wäre ich allerdings nicht so pessimistisch wie Kris. [...] […] Google steigt mit der Übernahme von Doubleclick so richtig in das Affiliate-Business ein. Performics ist das drittgrößte Affiliate-Netzwerk der USA und die größte SEM-Agentur in den USA (schließlich kann man als Affiliate-Netzwerk ja auch gleich mal die Produkte selber vermarkten). Details dazu im pepperjamBlog. Kris Jones hat da sicherlich einen hevorragenden Einblick. Naja … mal abwarten was Google jetzt genau mit Performics vor hat. Ich halte einen Verkauf ja nicht für unmöglich. Wenn man es behält wird es sicherlich in Google AdWords (naja wird langsam eher zu einem Werbecenter) integiert. Ist nur die Frage wie das dann mit Google CPA zusammenpaßt? Bloß wenn Google Performics in der heutigen Form behält holt man sich durch den SEOSEM-Teil von Performics einen größeren Interessenkonflikt ins Haus. Da darf man dann intern erst einmal eine chinesiche Mauer aufbauen. Ich glaube ja das Google das selber noch nicht so ganz durchdacht hat. Also mal schaun. Was die Affiliate-Konkurrenz von Google angeht wäre ich allerdings nicht so pessimistisch wie Kris. […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7453 Tue, 17 Apr 2007 19:04:10 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7453 [...] Google kauft DoubleClick / Performics - Los, Lesen! [...] […] Google kauft DoubleClick / Performics - Los, Lesen! […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7443 Mon, 16 Apr 2007 17:38:25 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7443 The acquisition has some serious anti-trust issues, you're spot on about that. Google as the Internet is coming closer to reality and I for one am a bit weary of that considering Google's appetite for personal data (30 year cookies anyone?). The acquisition has some serious anti-trust issues, you’re spot on about that. Google as the Internet is coming closer to reality and I for one am a bit weary of that considering Google’s appetite for personal data (30 year cookies anyone?).

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7432 Sun, 15 Apr 2007 02:39:26 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7432 [...] While everyone has been focused on Google’s $3.1 billion acquisition of Doubleclick and what it means for the online advertising business, PepperJam CEO Kris Jones points out that the acquisition makes Google the largest SEM company in the US. [...] […] While everyone has been focused on Google’s $3.1 billion acquisition of Doubleclick and what it means for the online advertising business, PepperJam CEO Kris Jones points out that the acquisition makes Google the largest SEM company in the US. […]

]]> http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7424 Sat, 14 Apr 2007 20:04:20 +0000 http://www.pepperjam.com/blog/2007/04/14/oh-my-god-google-to-buy-performics-doubleclick-for-31-billion/#comment-7424 Kris- great post. Blogged about it myself and share your thoughts man..just crazy. Kris- great post. Blogged about it myself and share your thoughts man..just crazy.

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