Comments on: AdWords’ New Quality Score: Trademark Problems http://www.pepperjam.com/blog/2007/02/22/adwords%e2%80%99-new-quality-score-trademark-problems Search Engine & Affiliate Marketing Blog Mon, 8 Mar 2010 11:07:03 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: pepperjamBlog » Blog Archive » Pepperjam News Bites http://www.pepperjam.com/blog/2007/02/22/adwords%e2%80%99-new-quality-score-trademark-problems/comment-page-1#comment-6790 pepperjamBlog » Blog Archive » Pepperjam News Bites Wed, 28 Feb 2007 22:38:47 +0000 http://pepperjamblog.com/?p=137#comment-6790 [...] Second, it’s been confirmed that I’ll be speaking on two panels at Search-Engine Strategies (SES) - New York, including (1) Search Arbitrage and (2) Affiliate Marketing Issues. I’ve spoken on these panels in previous SES’s and the Search Arbitrage one is especially hot. I can tell you now that Ive received some inside info that a senior person from Google will be on the arbitrage panel to defend Google’s arbitrage position. Remember, I’ve blogged about this before HERE and HERE - in short, Google has made a # of policy decisions regarding Google Adwords that has attepted to rid the system of Garbitragers (MFAer’s), but in the process have created a system that is rampant with false positives…most notably the fact that many affiliate marketers are forced to pay as much as $10 per click for a keyword that others pay 10 cents. Come to think of it, the Google Adwords product is resulting in quite a bit of collateral damage to advertisers these days - more on that HERE and HERE. More news on this soon. [...] [...] Second, it’s been confirmed that I’ll be speaking on two panels at Search-Engine Strategies (SES) – New York, including (1) Search Arbitrage and (2) Affiliate Marketing Issues. I’ve spoken on these panels in previous SES’s and the Search Arbitrage one is especially hot. I can tell you now that Ive received some inside info that a senior person from Google will be on the arbitrage panel to defend Google’s arbitrage position. Remember, I’ve blogged about this before HERE and HERE – in short, Google has made a # of policy decisions regarding Google Adwords that has attepted to rid the system of Garbitragers (MFAer’s), but in the process have created a system that is rampant with false positives…most notably the fact that many affiliate marketers are forced to pay as much as $10 per click for a keyword that others pay 10 cents. Come to think of it, the Google Adwords product is resulting in quite a bit of collateral damage to advertisers these days – more on that HERE and HERE. More news on this soon. [...]

]]> By: Kris Jones http://www.pepperjam.com/blog/2007/02/22/adwords%e2%80%99-new-quality-score-trademark-problems/comment-page-1#comment-6768 Kris Jones Thu, 22 Feb 2007 23:27:43 +0000 http://pepperjamblog.com/?p=137#comment-6768 Christian - welcome aboard the blog - we'll have to get your pic or mysterious avatar added for your next post. For those of you who don't know Christian he is one of Pepperjam's senior search-engine marketing managers - he is an expert (aka, zen master) in both PPC and SEO. Excellent post Chris! I'll tell you what - my "Price Gouging" post is making more and more sense. The truth is that when Google changes their organic search algorithm people can complain until they are blue in the face, but they don't have money on the line like they do on the paid search side. In the case of organic search Google has always played Big Brother and the community has sort of accepted Google as the final decision maker. However, Google is playing with fire my trying to apply a similar formula to paid search - the truth is that market forces should be the primary if not sole determinant of position, not Google's blackbox algorithm. If Google continues to apply arbitrary and unfair paid search algorithms there is going to be a serious fallout and this time being on the cover of Business Week won't be something they want. If Google doesn't back off they are going to be dealing with an issue much larger than click fraud. Christian – welcome aboard the blog – we’ll have to get your pic or mysterious avatar added for your next post.

For those of you who don’t know Christian he is one of Pepperjam’s senior search-engine marketing managers – he is an expert (aka, zen master) in both PPC and SEO.

Excellent post Chris!

I’ll tell you what – my “Price Gouging” post is making more and more sense. The truth is that when Google changes their organic search algorithm people can complain until they are blue in the face, but they don’t have money on the line like they do on the paid search side.

In the case of organic search Google has always played Big Brother and the community has sort of accepted Google as the final decision maker.

However, Google is playing with fire my trying to apply a similar formula to paid search – the truth is that market forces should be the primary if not sole determinant of position, not Google’s blackbox algorithm. If Google continues to apply arbitrary and unfair paid search algorithms there is going to be a serious fallout and this time being on the cover of Business Week won’t be something they want.

If Google doesn’t back off they are going to be dealing with an issue much larger than click fraud.

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