Dave Naylor and Greg Boser, two of the top (if not the best) SEO’s in the world, along with Jennifer Slegg (YPN / Adsense Guru) announced today the launch of SEO Days - an intimate conference / training series that will begin later this year with two-day events in Europe, USA, and Canada.

My guess is that SEO Days is going to be a huge success for at least two reasons. First, to get Naylor, Boser, and Slegg in one room and be able to have them educate you is an extraordinary opportunity - each of these individuals are extreme experts in their field. Second, the concept of training versus listening is a new concept and I think these guys hit the ball out of the park if they take this approach - my two cents is that three hours of SEO training with these guys is worth 3-days of SEO listening at SES.

For those of you wondering, in a response on the DaveN blog Jenn Slegg suggests that SEO Days is not a direct competitor to the Elite Retreat, a conference that I’m involved in with Shoemoney, Lee Dodd, Aaron Wall, Neil Patel, and Darren Rowse. In her comment Jenn says, “While this is training in a more intimate setting, it doesn’t really compete or have the same audience as Elite Retreat. We are doing other things beyond the conference itself, such as onsite Seodays where the three of us go on-site to offer training to companies or even local groups.”

I have to agree with Jenn. First, there is an enormous opportunity for conferences like SEO Days and Elite Retreat, among others. Next, it’s in the intimacy and exclusiveness of the event / training that makes these kind of events different - the reality is that intellectual capital in the online marketing space is scarce - the supply (expert online marketers) versus the demand (thousands of businesses wanting to harness the power of internet marketing) isn’t even close.

Knowing each of them personally, I’m sure they will experience similiar or superior success to that which we are enjoying with Elite Retreat.

I wish Dave, Greg, and Jenn the absolute best of luck!

This entry was posted on Wednesday, February 21st, 2007 at 12:51 am and is filed under Uncategorized, search-engine marketing, Elite Retreat. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.