Comments on: Google Adwords Quality Score Debacle Continues; Is Google Price Gouging Advertisers? http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/ Wed, 7 Jan 2009 10:31:32 +0000 http://wordpress.org/?v=2.0.4 by: Free Monopoly Computer Game http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-111120 Thu, 07 Feb 2008 23:20:44 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-111120 <strong>Free Laptop Computer, How and Where...</strong> Is there really any way to get a free laptop? If you are diligent in your searching, you may very well be surprised what you discover once embarking on this journey. There are probably resources available to you that you never even considered.... Free Laptop Computer, How and Where…

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]]> by: Bankruptcy WebLog » Blog Archive » Google Encourages Relevance in AdWords Advertisements - MarketPosition http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-10322 Tue, 24 Jul 2007 17:45:25 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-10322 [...] pepperjamBlog » Blog Archive » Google Adwords Quality Score … To appreciate what I mean by “doesn’t work” think with me about the scale of Google Adwords - hundreds of thousands of advertisers are part of the Google Adwords system, which results in … http://pepperjamblog.com/?p=134 [...] […] pepperjamBlog » Blog Archive » Google Adwords Quality Score … To appreciate what I mean by “doesn’t work” think with me about the scale of Google Adwords - hundreds of thousands of advertisers are part of the Google Adwords system, which results in … http://pepperjamblog.com/?p=134 […]

]]> by: SEO Loser http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6860 Tue, 20 Mar 2007 13:13:00 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6860 Great post, I can definitely relate to your frustration. I guess this is what happens when one company gets to close to monopoly positioning. Ideally, this would just result in a transfer of advertisers from Google over to MSN/Yahoo. The industry's still young, though, and I wouldn't be surprised if Google competitors start capitalizing on this sort of hazy/unjust quality score algo. Great post, I can definitely relate to your frustration. I guess this is what happens when one company gets to close to monopoly positioning. Ideally, this would just result in a transfer of advertisers from Google over to MSN/Yahoo. The industry’s still young, though, and I wouldn’t be surprised if Google competitors start capitalizing on this sort of hazy/unjust quality score algo.

]]> by: pepperjamBlog » Blog Archive » Pepperjam News Bites http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6791 Wed, 28 Feb 2007 22:49:38 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6791 [...] Second, it’s been confirmed that I’ll be speaking on two panels at Search-Engine Strategies (SES) - New York, including (1) Search Arbitrage and (2) Affiliate Marketing Issues. I’ve spoken on these panels in previous SES’s and the Search Arbitrage one is especially hot. I can tell you now that Ive received some inside info that a senior person from Google will be on the arbitrage panel to defend Google’s arbitrage position. Remember, I’ve blogged about this before HERE and HERE - in short, Google has made a # of policy decisions regarding Google Adwords that has attepted to rid the system of Garbitragers (MFAer’s), but in the process have created a system that is rampant with false positives…most notably the fact that many affiliate marketers are forced to pay as much as $10 per click for a keyword that others pay 10 cents. Come to think of it, the Google Adwords product is resulting in quite a bit of collateral damage to advertisers these days - more on that HERE and HERE. More news on this soon. [...] […] Second, it’s been confirmed that I’ll be speaking on two panels at Search-Engine Strategies (SES) - New York, including (1) Search Arbitrage and (2) Affiliate Marketing Issues. I’ve spoken on these panels in previous SES’s and the Search Arbitrage one is especially hot. I can tell you now that Ive received some inside info that a senior person from Google will be on the arbitrage panel to defend Google’s arbitrage position. Remember, I’ve blogged about this before HERE and HERE - in short, Google has made a # of policy decisions regarding Google Adwords that has attepted to rid the system of Garbitragers (MFAer’s), but in the process have created a system that is rampant with false positives…most notably the fact that many affiliate marketers are forced to pay as much as $10 per click for a keyword that others pay 10 cents. Come to think of it, the Google Adwords product is resulting in quite a bit of collateral damage to advertisers these days - more on that HERE and HERE. More news on this soon. […]

]]> by: Things You May Have Missed 2-25-2007 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6778 Sun, 25 Feb 2007 09:53:19 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6778 [...] pepperjamBlog » Blog Archive » Google Adwords Quality Score Debacle Continues; Is Google Price Gouging Advertisers? n addition, there appears to be growing fear among advertisers that Google has too much power to control market prices, which has resulted in apparent price gouging. If the Google Adwords Quality Score debacle that occured this past weekend is an example, I believe advertisers should be seriously concerned about price gouging. [...] […] pepperjamBlog » Blog Archive » Google Adwords Quality Score Debacle Continues; Is Google Price Gouging Advertisers? n addition, there appears to be growing fear among advertisers that Google has too much power to control market prices, which has resulted in apparent price gouging. If the Google Adwords Quality Score debacle that occured this past weekend is an example, I believe advertisers should be seriously concerned about price gouging. […]

]]> by: » Adwords Quality score still a brain twisting mess - Web Publishing Blog http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6770 Fri, 23 Feb 2007 07:08:30 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6770 [...] Graywolf isn’t the only one closely watching the Adwords quality score, so are the guys over at pepperjam. [...] […] Graywolf isn’t the only one closely watching the Adwords quality score, so are the guys over at pepperjam. […]

]]> by: pepperjamBlog » Blog Archive » AdWords’ New Quality Score: Trademark Problems http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6767 Thu, 22 Feb 2007 23:11:40 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6767 [...] Man, this Google stuff is getting out of control. Kris blogged earlier this week about the problems that just about everyone seemed to be having with their Minimum Bids following the Quality update on Friday. Supposedly that has been corrected although I did hear some murmurs around the office today that led me to believe there were still some issues. I didn’t follow up on it; I have bigger and far more frustrating issues to deal with. [...] […] Man, this Google stuff is getting out of control. Kris blogged earlier this week about the problems that just about everyone seemed to be having with their Minimum Bids following the Quality update on Friday. Supposedly that has been corrected although I did hear some murmurs around the office today that led me to believe there were still some issues. I didn’t follow up on it; I have bigger and far more frustrating issues to deal with. […]

]]> by: Joe Whyte http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6765 Tue, 20 Feb 2007 17:52:29 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6765 They seem to always be in the spot light about click fraud and things like this. Since they are monopolizing over 50% of search, users really have no other alternative besides lower level search engines and ad networks. I don't think they care because they know what user's alternatives are. They seem to always be in the spot light about click fraud and things like this. Since they are monopolizing over 50% of search, users really have no other alternative besides lower level search engines and ad networks.

I don’t think they care because they know what user’s alternatives are.

]]> by: Andrew Johnson http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6764 Tue, 20 Feb 2007 05:46:23 +0000 http://www.pepperjam.com/blog/2007/02/19/google-adwords-quality-score-debacle-continues-is-google-price-gauging-advertisers/#comment-6764 Up until this weekend, one of the few bloggers I've seen scrutinizing the quality score has been Greywolf. Increasingly, I am seeing more and more negative publicity about PPC advertising in the mainstream press. This is not a good sign. It occured to me last month (and <a href="http://www.webpublishingblog.com/is-quality-score-a-creative-approach-to-shill-bidding.htm" rel="nofollow">I wrote about it</a>) that this is kind of like shill bidding. At the very least, it achieves the same effect. Can you even call it an auction if there is no auction function? In defense of Google, they really do need to be able to control ad quality. Unfortunately, entry-level employees reviewing ads is hardly a solution either. At this point Google runs several risks. First, scaring away existing and new advertisers -- which would kill their growth momentum. Second, attracting regulatory oversight. Its going to be very hard for Google to function if some Department of Pay Per Click Advertising has to review every algorithm change. Thirdly, it increases the incentives of individuals to game the system. It used to be that SEO was reserved for the power users and PPC was seen as the reliable source of traffic. Thats changing. I always ask "How is this experience for the casual business user?" Someone who wants to spend a few hours a week managing their PPC ads is going to be in trouble. I can sit at my computer 7 days a week to solve a problem; they can't. Google needs to consider putting the massage chairs and big red bouncy balls in the closet for a few months while they solve this problem. Up until this weekend, one of the few bloggers I’ve seen scrutinizing the quality score has been Greywolf. Increasingly, I am seeing more and more negative publicity about PPC advertising in the mainstream press. This is not a good sign.

It occured to me last month (and I wrote about it) that this is kind of like shill bidding. At the very least, it achieves the same effect. Can you even call it an auction if there is no auction function?

In defense of Google, they really do need to be able to control ad quality. Unfortunately, entry-level employees reviewing ads is hardly a solution either.

At this point Google runs several risks. First, scaring away existing and new advertisers — which would kill their growth momentum. Second, attracting regulatory oversight. Its going to be very hard for Google to function if some Department of Pay Per Click Advertising has to review every algorithm change. Thirdly, it increases the incentives of individuals to game the system.

It used to be that SEO was reserved for the power users and PPC was seen as the reliable source of traffic. Thats changing. I always ask “How is this experience for the casual business user?” Someone who wants to spend a few hours a week managing their PPC ads is going to be in trouble. I can sit at my computer 7 days a week to solve a problem; they can’t. Google needs to consider putting the massage chairs and big red bouncy balls in the closet for a few months while they solve this problem.

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