One of my favorite sects of marketing is Guerilla Marketing. Perhaps it’s the artist in me or perhaps it speaks to me on a cosmic level. Whatever the reason, I have devoted a lot of time to finding and studying some of the more creative Guerilla Marketing campaigns.

To me Guerilla Marketing means that you are inserting ads out into the real world, you are making them part of the daily human experience, all while trying not to blend them into the environment so well that they don’t get noticed. This is one instance where creativity pays off. If you can make your ads stand out and memorable and have people see them everyday then there is no reason your advertising will be uneffective.

“Guerilla Marketing, as described by Jay Conrad Levinson in his popular 1982 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerilla marketing have often been called into question due to the often deceptive, misleading, or subtle nature of the campaigns.”

The above is a rather famous definition of Guerilla Marketing, it recent years I believe it has become slightly outdated, although the ethics part still holds up. In some instances Guerilla Marketing tactics can be illegal, such as the recent in Boston Fiasco, or in the case of a famous and controversial U.K. graffiti artist Banksy. In myopinion Banksy has not only transcended street art he has been able to market himself to get to that level. One of the high profile stunts he has pulled off includes putting a piece of art he made himself into a famous museum and since no one noticed it for weeks they left it there. (It was a “cave drawing “of a man pushing a shopping cart that he put with a caveman exhibit) In this instance it wasn’t a piece that stood out in the environment, but when it was discovered all the buzz hit at once, and that is what Guerilla Marketing is about, generating buzz and getting people to WANT to see your advertisement.

There are even some companies popping up that specialize in Guerilla Marketing only. Once such company is ALT TERRAIN. They have over 17 forms of Guerilla Marketing (including ahem… blog and viral) that includes such thinks as talking billboards, and legal graffiti campaigns on wall space set aside just for that. Another of my favorites is Ass-vertise, for a nominal fee they will put your message on the backside of a bikini worn by a hot girl. (the essence of where people are really looking).

Here are some of my favorite ad campaigns:

From Hemmy

See more Banksy here

Dont Know Who This Is By, But Certainly Attention Grabbing.

For Further Study here Are More Links:

CNN Story

Will It Blend

Leo Burnett (Play With This Site For A Minute)

Marketallica (Scroll Down A Little)

This entry was posted on Monday, February 5th, 2007 at 7:29 pm and is filed under Entertainment, Uncategorized, affiliate marketing, fringe marketing, internet marketing, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.