Staying in Touch with Google’s Personalized Homepage
At Pepperjam we request that employees spend up to 30% of their day reading blogs and staying in absolute tune with the online marketing industry. Our goal is that “water cooler” talk will center around someone’s growing pains with Yahoo’s release of Panama or some cool new tool released by Azoogle or CJ instead of whether or not so and so is dating so and so.
In this way, Pepperjam’s staff not only stays current with the industry but they are in a position to innovate and fully understand the complexity of the online marketing space. Say the names of leading blogs such as Shoemoney, Stuntdubl, SearchEngineLand or Revenews and chances are a Pepperjammer is prepared to have a discussion with you. The fact is the industry is changing as we speak and in order to keep up and be competitive you’ve gotta figure out a way to learn from others.
I’ve found Google’s Personalized Homepage to be key in staying in touch with the industry. If you use Gmail or have a google account you have the ability to create your own personalized homepage. What does this mean? Well, what you probably do now is either bookmark your favorite blog and use IE’s favorites menu to quickly retrieve it or you simply type the blog URL into your browser - this is very inefficeint and inconvenient. With Google’s personalized homepage you can add all of your favorite blogs and news sources to your page. In this way, all you have to do is make Google your homepage and stay current with what’s going on. Google also allows you to add other cool features like weather, “word of the day,” jokes, sports, etc. It’s not just for nerds like you and me who want to stay current - it’s also a way to stay current with whatever your heart desires.
Have fun and use Google’s personalized homepage.
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January 14th, 2007 at 5:34 pm
I’ve been playing around with the Personalized Homepage myself. They just added a new ‘tabs’ feature that I really like.
As far as keeping up on the Blogs though, Google Reader is great. You can set it up to load on your Personalized Homepage if you’d like. What I find the most useful, however, is the mobile version that lets me get all my blogs right on my smart phone with a simple, fast-loading interface. Kudos to Google on that one!
(So if you think I’m spending too much time in the bathroom Kris, I’m really reading blogs in there, I swear…)
January 14th, 2007 at 6:08 pm
Hilarious - that’s where I stay current on mags like Business 2.0 and Inc. Seriously - my mobile is great as well - it’s just that my Treo is too slow…I’m done going the bathroom by the time it loads.
I’ve gone back and forth about what my homepage should be - with the ability to put the google search bar in whatever browser you want there’s no need to make it (google) your start page; however, with Google’s Personalized Homepage it just makes sense, especially in a laid back “corporate” environment like work where you’re in front of the computer for 10 hours or more per day.