With the release of the iPhone, Apple has a huge opportunity on their hands. Think about this, what company wouldn’t kill to be able to go to one area to find out everything they ever wanted about their users. With the iPhone Apple could assign each of their users who opted in for web browsing functionality a numeric ID, track the behavior of that user ID and serve ads based on the users behavior. You would most likely to be able to figure out the users age range, sex, hobbies etc… all without ever asking them because, although it won’t be perfect, you will be able to infer all of the demographical traits just based on how they browse the internet.

Apple and their network of partners could serve ads, through not only regular mobile advertising but through iTunes and other media outlets. For example, say you are listening to one of your favorite artists, Apple or their partners could serve an ad for a music artist that is similar to the one you are listening to. They will be able to target your choices in music with artists that are similar to your tastes which could prove to be very effective. Surfing the web and being served ads that are relevant to you is not only good for you but VERY good for online media companies

Cheers Apple, Don’t mess this up for all of us!

This entry was posted on Friday, January 12th, 2007 at 9:58 am and is filed under Uncategorized, affiliate marketing, internet marketing, marketing, fringe marketing, new marketing technology, Entertainment, Behavioral Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.