Pepperjam started using Adbrite in early 2006 both as an affiliate marketer, as well as to purchase contextual media, interstitial’s, and site-targeted banner ads for clients… In addition, we know some very large affiliate partners who use adbrite to arbitrage affiliate marketing ads.

Adbrite is an advertising network and marketplace that connects advertisers with website owners (publishers). If you own a website and are looking to sell available ad space you can use the adbrite network to sell your inventory; if you are an advertiser and are looking to promote your business via contextually-targeted ads or banners the adbrite network provides over 30,000 high-quality publisher websites to choose from - in effect, they allow you to Cherry-Pick the websites you want your ads to display - this is similar to Google’s site-targeting technology, but it is presented in a much easier-to-use interface.

Using some really cool Web 2.0 technologies Adbrite makes it easy to target your ads based on numerous variables including geography, demography, keywords, and specific categories. For instance, you can show your ads (text and /or banner) in the UK on music and hip hop websites or in the US for just about anything you want. Furthermore, you can target your ads based on ethnicity, income, etc. Adbrite offers about 25 or so unique categories for targeting purposes, including health and beauty, education, sports, automotive, shopping and more. For the most part, inventory availability is not a major issue - Adbrite offers more available inventory than just about anybody but Google.

Adbrite shows ads based on CPM or CPC - it really depends on what website you decide to target and what kind of inventory is available. It appears that Adbrite is moving more and more toward a CPC model instead of a CPM run, which allows you to gain placement and test ads on higher quality websites that may have only been available for an expensive CPM in the past. In general, you can get involved with Adbrite with any advertising budget. Some of the top websites that you can gain placement on include Friendster, eBaum’s World, Ringo, Shop.NHL.com and many more. Check out ADBRITE for a full list.

Why use Adbrite?

AFFILIATES:
Adbrite is a great supplement to traditional paid search. While Adbrite is similar in many respects to Google’s site targeting technology, Adbrite is actually better because you can run tests based on budget and you are given more targeting options. We have found that Adbrite works especially well for lead-based offers such as ringtones, dating, and credit reporting. However, Adbrite also works well for e-commerce offers from CJ and Linkshare if you take the time to target the ads. In addition, if you have affiliate relationships that pay on a CPC basis Adbrite can provide you with significant volume.

ADVERTISERS:
Adbrite is your inexpensive answer to massive traffic generation - if you need traffic Adbrite will deliver, especially if you minimize targeting options and use Adbrite’s Run-of-Network (RON) feature. Furthermore, if you care less about conversion you can use Adbrite’s interstitial advertising feature, which we’ve seen deliver as many as 500K clicks per day. However, Adbrite is not only about traffic generation - they also provide high quality traffic and leads if you take the time to test their various targeting technologies. The biggest plus is the fact that you can get started with any budget - this will allow you to test specific landing pages and ad copy, while spending a lot less than you would on Google or elsewhere. Moreover, we have found Adbrite’s tracking technology to be solid and it appears that they continue to make strides in improving reporting capability, including detailed site-by-site reporting with conversion data.

CLICK HERE to learn more about Adbrite.

This entry was posted on Tuesday, December 26th, 2006 at 11:40 pm and is filed under Uncategorized, search-engine marketing, affiliate marketing, internet marketing, marketing, new marketing technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.