Comments on: MSN Adcenter Takes Stance on Affiliate Marketers and Search Arbitragers;Denies Request to Sit on SES Arbitrage Panel

By: pepperjamBlog » Blog Archive » Pepperjam News Bites

pepperjamBlog » Blog Archive » Pepperjam News Bites — Wed, 28 Feb 2007 22:24:06 +0000

[...] Second, it’s been confirmed that I’ll be speaking on two panels at Search-Engine Strategies (SES) – New York, including (1) Search Arbitrage and (2) Affiliate Marketing Issues. I’ve spoken on these panels in previous SES’s and the Search Arbitrage one is especially hot. I can tell you now that Ive received some inside info that a senior person from Google will be on the arbitrage panel to defend Google’s arbitrage position. Remember, I’ve blogged about this before HERE and HERE – in short, Google has made a # of policy decisions regarding Google Adwords that has attepted to rid the system of Garbitragers (MFAer’s), but in the process have created a system that is rampant with false positives…most notably the fact that many affiliate marketers are forced to pay as much as $10 per click for a keyword that others pay 10 cents. Come to think of it, the Google Adwords product is resulting in quite a bit of collateral damage to advertisers these days – more on that HERE and HERE. More news on this soon. [...]

By: pepperjamBlog » Blog Archive » Search Arbitrage Issues - Ranked #31 of Top 101 Biggest Stories in Search of 2006

Thu, 28 Dec 2006 20:08:34 +0000

[...] My gut tells me we will hear more about the differences between Garbitrage, search-engine marketing arbitrage and comparison shopping search arbitrage in 2007! garbitrage google google adsense google adwords internet marketing pepperjamblog search engine marketing Uncategorized yahoo search engine marketing yahoo search marketing youtubegarbitrage google google adsense google adwords internet marketing pepperjamblog search engine marketing Uncategorized yahoo search engine marketing yahoo search marketing youtube [...]

By: Kris Jones

Kris Jones — Fri, 01 Dec 2006 21:37:08 +0000

Mark B – using the Google model as a reference, MSN is likely to rotate ads until one begins to show a higher click through pattern.

AGENCY TRICK: What we do on Google for our client accounts is write a new ad if an ad group is not getting the placement we want. It appears that once you do this Google will automatically give your ad another shot and start rotating it with the higher converting ad and therefore you start getting traffic. My guess is MSN’s system (and Panama) will work similarly.

If you have an ad group that isn’t getting traffic go ahead and write variations of the original ad and watch to volume come in. By the way, this is also a good approach if you seem to have an unreasonably high CPC – just write another ad and see what happens.

Thanks for your comment.

By: mark_b

mark_b — Fri, 01 Dec 2006 18:38:04 +0000

So how is MSN going to pick from the best of 2 NEW affiliates coming in? Are they banned b/c they don’t have any CTR. It seems like the first one in to advertise on a URL would be the one who always shows b/c they will have click throughs…A little confused on this one. If neither one has any click-throughs b/c they are new do they rotate randomly until they determine a CTR?

By: Getting Started in PPC Advertising- Monetize Traffic

Getting Started in PPC Advertising- Monetize Traffic — Fri, 01 Dec 2006 04:34:59 +0000

[...] From what I have been reading, it appears that many of the big search engines have or are starting to crack down on affiliate marketing via PPC. I will continue my experimenting in the area because it is an interesting space, and it is something that I do not know much about yet. As always, I will continue to post more of my learnings. Posted in Uncategorized, Affiliate Programs, Advertising [...]

By: Google, Microsoft, And Yahoo Run Scared From Arbitrage Questions

Google, Microsoft, And Yahoo Run Scared From Arbitrage Questions — Thu, 30 Nov 2006 04:41:47 +0000

[...] This post was inspired by Kris Jones EXCELLENT post on the subject here He also goes into very good detail so make sure you read that also [...]