New York City, FatFingers and Playstation 3
A few days ago Time-Warner launched there new program, iTV, in New York City. iTV is an ad delivery service for television based somewhat on an internet model. Essentially when the ad is shown on your TV screen you can use your remote to click on or roll over the ad to learn more, a semi-interactive ad if you will. The original ad is shown and you can “click” on that to see a longer more informative version. The first two advertisers to be featured are General Electric and General Motors, they have been using an adsense type overlay on the ads and each time it is clicked on they are charged (PPC, CPC, CPM) for the click. The program also gives the advertiser the ability to geo-target and behaviorally target customers which could be really interesting. How long do you think it is until Google buys this one up?
I found a pretty neat tool the other day called fatfingers. It works like much like you would design a campaign for Google adwords by looking for spelling variations within eBay ads. In this case it only looks for misspellings so that you can find great auctions for really cheap. For example, lets say that you wanted to find a really popular item like Tickle Me Elmo TMX, well all the ones on eBay are pushing $1,000 and you don’t want to spend that much. All you need to do is use fatfingers and search for Tickle Me Elmo TMX and it MIGHT find auctions with spelling errors, so with no one bidding on it because it is not visible the price would be pretty low compared to the others. Here is the description from the website:
“Thousands of items on eBay are listed with descriptions containing spelling mistakes.
These items often expire with no bids on them as no-one can find them.
Type in a keyword below and click the Find button.
Then click the link and uncover those hidden gems…”
And finally, while on the subject of eBay there was a PS3 sold for around $10,000, you can view the auction for yourself here.
affiliate marketing e bay ebay fatfingers fringe marketing google internet marketing itv marketing marketing news new marketing new marketing technology new york NYC playstation3 ps3 search engine marketing Uncategorizedaffiliate marketing e bay ebay fatfingers fringe marketing google internet marketing itv marketing marketing news new marketing new marketing technology new york NYC playstation3 ps3 search engine marketing Uncategorized
November 26th, 2006 at 7:29 pm
Dean - interesting stuff. What are your thoughts on the differences between CPA Networks like CPA Empire and Hydra versus affiliate networks like Linkshare and Commission Junction? that iTV thing looks interesting - didn’t see that - thanks!
November 27th, 2006 at 1:51 pm
Monstersearch,
I think that all depends on what you are looking for. Networks like CPA Empire, Azoogle and Hydra are for people who are looking to make money in the short term. These ad networks change their offers on a daily basis and are looking for a quicker turnaround themselves, they are also (in my opinion) harder to gauge as far as trends go. Yes there are seasonal trends but they dont necessarily match up with trends you would find on other networks like Cj and Linkshare.
CJ and Linkshare are about building relationships, it is more flexible with the merchant meaning there is room to try new things. Also these 2 networks have merchants that are in it for the longhaul, meaning you have a chance to build a relationship with them, which in the long term can be more beneficial.
i think each have there own pros and cons, but if you want to learn affiliate marketing i would go with CJ, Linkshare, Performics first, simple because of the amount of programs there are. You can really learn by trial and error whats works and when you take this knowledge to networks like CPA empire, etc… you already have an upper hand.