I’ve been invited to speak at several national conferences over the coming months. They are:

Search-Engine Strategies (SES) – Chicago; December 4 – 7th at the Hilton – Chicago.

I will be speaking on the following panels:

(1) Search Arbitrage Issues - Wednesday, December 6, 2006 – 9:00-10:15am (I’ll be the guy with the 16oz coffee and can of redbull!)….Speakers include:
Moderator: Jeffrey K. Rohrs, President, Optiem, LLC
Speakers: Kristopher B. Jones, President and CEO, pepperjamSEARCH.com
David Szetela, CEO, Clix Marketing
Tim Daly, VP of Marketing Strategy, Sendtec
Frank Watson, Head Search Marketing, FXCM
Jake Baillie, President, TrueLocal

This is the same panel I spoke on in San Jose, CA and it was brought back because it was one of, if the not the most popular, panel in San Jose. Unfortunately, Google has decided not to have representation on the panel – in San Jose they had Kim Malone who is the head of Google Adsense. It is a shame and I am very disappointed that Google has decided not to participate – it is my feeling that they should have a rep on this panel and address some of the concerns, which I will be raising, including (1) the fact that Google’s Landing Page Quality Score is misapplied to certain avertisers, including affiliate arbitragers, and (2) the fact that there needs to be a distinction made, a line in the sand if you will, between made-for-adsense (MFA) search arbitragers…or what I like to call garbatragers, and legitimate, sophisticated search-engine marketing affiliate arbitragers. Word has it that Yahoo was also invited to appear on this panel and they declined. MSN has been invited and I don’t believe we’ve heard back from them yet – stay tuned! Either way – this will be an awesome panel and I’m proud to be in a position to offer affiliates a national voice on these important issues.

(2) Dealing With Affiliates - Wednesday, December 6, 2006 – 11:00am – 12:15pm….Speakers include:
Moderator: Jeffrey K. Rohrs, President, Optiem, LLC
Speaker: Kristopher B. Jones, President and CEO, pepperjamSEARCH.com
Chris Henger – VP, Affiliate Marketing, Performics
Anton E. Konikoff, Founder and CEO, Acronym Media
Mark J. Rosenberg, Esq., Sills, Cummis, Epstein & Gross P.C.

This is one of those panels where I wish all of my friends and colleagues from the affiliate marketing industry were in attendance. However, my affiliate friends (you know who you are – you attend CJU, Affiliate Summit & the Linkshare Symposium’s) don’t attend SES events and quite frankly I think it is a major problem for the affiliate industry – we need better representation at these events. Anyway….this panel will include discussion on Trademark Bidding (hot topic!), affiliate transparency, and other issues facing the affiliate marketing community. Remember, the discussion is likely to be strongly search focused. Once again, I’m proud to be able to provide a national voice on these very important issues.

To learn more CLICK HERE.

*************************

Affiliate Summit – Las Vegas; January 21-23, 2007 at Bally’s Las Vegas.

I will be speaking about “The Confluence of Search and Affiliate Marketing” – Time: 3:30pm-4:30pm

From the AffiliateSummit.com website here is what I’ll be talking about: Specific case studies and examples of working strategically with PPC affiliates and SEM Firms to cover more real estate and capture more market share through search-engines.

*************************

Affiliate Classroom LIVE – Las Vegas

Affiliate Classroom LIVE – Las Vegas; January 24 at Bally’s Las Vegas. This event is part of the annual Affiliate Manager Boot Camp.

Speakers include:
Kristopher Jones, President & CEO, Pepperjam
Asif Malik, President, GoldenCAN
Rosalind Gardner, Super Affiliate & Author
Keith Baxter, CEO – ModernClick, Inc.
Jim Lillig, President – Synergy Intermedia Consulting
Clarke Douglas Walton, President, Walton Law Firm

At EcomXPO I moderated a panel about Next Generation Affiliate Marketing. While I had the “control” as moderator to set the agenda for the various topics discussed I really left it to the speakers to provide details and discuss and debate the issues. However, I certainly have an opinion and at Affiliate Classroom LIVE I will give my thoughts on the future of PPC Affiliates (think Google Adwords Landing Page Quality & Search Arbitrage), the power of API Technology and Developer’s Tools (think CJ Web Services), and the need for greater transparency for merchants and better communication systems for both affiliates and merchants. Should be fun and informative.

The person behind Affiliate Classroom is Anik Singal – I consider Anik one of the leading affiliate marketing voices in the world. Anik has become a friend of mine (and Pepperjam’s!) and I believe he is a force as it relates to what I believe will be the future of affiliate marketing. Through Affiliate Classroom and his numerous seminars (and conferences – details coming soon!) Anik has created the industry’s leading repository of information about affiliate marketing. Anik’s focus is selfless…his company is focused on providing affiliates and affiliate managers with EDUCATION and RESOURCES to make them more effective. Check out the below links for more info about Anik, AC, and ACL.

For more information on Affiliate Classroom LIVE please visit HERE.

Also for more information about Affiliate Classroom please visit HERE.

This entry was posted on Friday, November 17th, 2006 at 1:20 pm and is filed under SES - San Jose 2006, affiliate marketing, internet marketing, search-engine marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.