Should Bobby Casey bid on Rick Santorum’s name on Google? Pepperjam President & CEO thinks the answer is YES!
Pepperjam President & CEO talks about politics and missed opportunity through search-engine marketing on the behalf of political candidates. Why aren’t candidates using paid search? Come on…aren’t they reading about the fact that search-engine marketing is the fastest growing segment of advertising….growing at a much faster clip than television, radio, print, billboards, etc. Hey candidates, there is this company called Google…who have a marketing platform called Google Adwords – wouldn’t you want to show up in the search results in your particular district when someone types in “Economic Development?” Give us a call
October 31st, 2006 at 2:54 pm
Kris, you make a great point about how political candidates should be using AdWords, YSM, and Microsoft AdCenter. Then again, I can’t wait until this becomes a mainstream thing and the democrats and republicans start doing click-fraud on each other. Elections are already a pretty dirty business and non-television/radio direct political advertising can get extremely dirty. I can only imagine how in a few years candidates will be accusing each other of using click fraud to ruin each others advertising or even worse, using indirect third party PPC campagains to show horrible messages about their opponents.
It’s only a matter of time before political PPC goes big and creates a lot of scandal. If anything political PPC will probably end up being regulated by the engines in the same way that pharmacutical advertising is – that you need a special ID proving that you are who you say you are to bid on certain terms, political names, etc…