Ok this title might not make sense at first but once you see what I have in store it will completely fill all the voids. I was reading my usual list of lunchtime websites when I came across a link for something called DropSpots. It was described like this:

“To some, it has sweet romantic connotations, to others, it screams of drug trafficking. This is DropSpots, and here’s how it works.

Hidden amongst your neighborhood, DropSpots is a secret nook or cranny where you can leave gifts or notes for people in your hood. Think of it as an alternative mailbox. Through the DropSpots site you can locate a DropSpots near you, or create one yourself. You may want to leave a neighbor you have a crush on a teddy bear or a miniature horse head on a dolly’s pillow for someone you can’t stand. DropSpots is a cute way of bringing your neighborhood together (or tear it apart)”

As you can see from the description this is a pretty novel idea, except for the fact that it is a tactic taken from the Russian Mafia. They used to do exactly the same thing, sans the internet, to deliver their drugs to all of the dealers they had working for them. The mob would drop it off, the dealers would pick it up, no person to person contact and it looks less suspicious.

Anyway this whole concept got me thinking about promotional advertising. We have all heard of the campaigns where you have to find a golden can of soup or something like that, and you can win a new car or a million bucks (tired prizes in my opinion). This is an interesting opportunity for local companies or national companies for that matter to really do some interactive advertising, promotions and contests. Imagine seeing a localized commercial for Coca-Cola, that not only mentions your town name but also has advertising tailored specifically to your area. It would be pretty neat if companies created some drop spots, left some items, coupons, etc… for residents to find. This would, in essence, help to relieve them of the “faceless corporation” adage and help build their reputation and image. The possibilities are endless.

I am going to create a Pepperjam DropSpots right now, I don’t know what I will leave there yet, maybe just a note but it will be fun.

On another note I am having a B-Day Bash tonight, so I am signing off to lace up the old drinkin’ boots. (For root beer of course)

Sayonara

This entry was posted on Saturday, October 21st, 2006 at 11:20 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.