Hey – I’ll be moderating a panel at ExcomXpo entitled the “Next Generation Affiliate Marketing: Taking Affiliate Marketing to the Next Level” on Tuesday, October 24th from Noon to 1pm (cst).  I’ve got to be honest – while I’ve spoken at numerous shows over the last several years I’ve never been part of a panel (let alone moderating) with such distinguished speakers.  Included on the panel is Todd Crawford (former face of Commission Junction), Vice President of Sales and Business Development for Digital River’s affiliate network, oneNetwork, Chris Henger, VP of Affiliate Marketing at Performics, and Linda Woods, President of PartnerCentric.

There are two parts to the panel.  First, there will be a lively 45-minute discussion and debate between, Linda, Chris, Todd and I about a number of important topics, including the future of PPC search affiliates in light of Google’s apparent push to minimize search arbitrage, the need by merchants for greater affiliate transparency and communication systems, and the effect of web services technology on affiliate marketing.  The second part of the panel will include a LIVE Q & A with each of us on the panel.

Since you’re probably interested in knowing how you can listen to the panel and ask me and some of the other panelists questions, I’ve included some template info from a recent release found here sent out by EcomXpo:

eComXpo features all the benefits of a top traditional tradeshow without the cost, travel or hassle associated with traditional events. Attendees and exhibitors interact with over 7,000 people via chat or e-mail, attend educational presentations by top industry experts, visit over 300 booths in the exhibit hall and enter to win fantastic prizes. The best part is that it’s all done without leaving the comfort of your own home or office.

Attendee registration at eComXpo is absolutely free and includes admittance to the exhibit halls, education center, networking lounge and eligibility for all show prizes throughout the three day trade show.

eComXpo recently introduced an exciting new educational feature eComXpo University, giving subscribers four months on-demand access to over 175 ecommerce marketing presentations, both newly created exclusively for the University, as well as archived presentations from the February 2005, October 2005, April 2006 and October 2006 eComXpo shows.

Being a part of eComXpo is a valuable experience for all participants and attendance is free. To get more information or to register as an attendee please visit eComXpo at www.ecomxpo.com. We’ll see you online at eComXpo!

About eComXpo
eComXpo is the first virtual, online trade show and conference for eCommerce marketers. Its fourth show is October 24-26, 2006. Over 300 exhibitors, sponsors, and presenters will be gathering with over 7,000 attendees (making it the largest eCommerce tradeshow in the world), completely online and 100% free to attend. eComXpo provides all the benefits of a top tradeshow without the cost, travel or hassle normally associated with traditional events. eComXpo is hosted by Virtual Trade Show which also powers online events in other markets.

For more information contact eComXpo at 847-295-6100.

If you end up listening to the panel make sure to come back here and give me feedback.

This entry was posted on Friday, October 13th, 2006 at 12:44 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.