Google bites the cookie - GooTube is a done deal.
Google made it official about 10-minutes ago that they will buy YouTube for $1.65 Billion (notice the capital B) in stock. Does this make YouTube’s founders the largest shareholders of Google Stock next to Sergey, Larry and Eric Schmidt? Anyway - kudo’s to Google for having some pretty serious kahunas.
I’ve already blogged about my feelings regarding the Google - YouTube acquisition, ala GooTube HERE. Anyway, my final reflection on this is that MySpace was purchased by Rupert Murdoch’s News Corp. for about $565 million about a year or so ago. At that time many experts concluded that Murdock was knutz for acquiring MySpace for so much money. However, they were wrong. In fact, MySpace’s three-year revenue projections topple $3 Billion (note the capital B.) Will YouTube generate this kind of cash for Google? I think yes if MySpace is some kind of projection for what YouTube can generate considering over 100 million videos are downloaded on YouTube every 24-hours. Am I concerned for Google having to purchase eyeballs for a ridiculous amount of money - YES. However, in this day and age of Web 2.0, fast growth, and viral marketing, Google may have had no choice but to purchase YouTube - Heck - Google is a marketing machine. I’m excited about purchasing GooTube ads within my centralized Google account within the very near future. Until then, my fingers are crossed that the YouTube phenomenon continues under it’s new owner.









