Comments on: Search Arbitrage: Good or Evil? An “Affiliate” Point of View http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/ Sat, 6 Sep 2008 18:13:15 +0000 http://wordpress.org/?v=2.0.4 by: Money Making Sites: SEO | Adsense | Articles http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-777 Thu, 26 Oct 2006 08:56:50 +0000 http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-777 [...] UPDATE 2: Pepperjam CEO who was on the panel responds here [...] […] UPDATE 2: Pepperjam CEO who was on the panel responds here […]

]]> by: Kris Jones http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-195 Thu, 28 Sep 2006 20:39:42 +0000 http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-195 Blackbeard - well said. I tend to agree with you that Google could have solved the MFA problem in other ways. I also agree that Google is going after affiliates, but the fact that they won't admit it is sad. Affiliates need a voice and I think Google needs to update their guidelines to reflect PPC affiliates who in fact provide value to the user, as well as the merchant partner. Blackbeard - well said. I tend to agree with you that Google could have solved the MFA problem in other ways. I also agree that Google is going after affiliates, but the fact that they won’t admit it is sad. Affiliates need a voice and I think Google needs to update their guidelines to reflect PPC affiliates who in fact provide value to the user, as well as the merchant partner.

]]> by: Blackbeard http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-193 Thu, 28 Sep 2006 19:42:42 +0000 http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-193 Personally, when the quality score algo hit, I thought it had more to do with Google moving into the CPA game in the next year or so. While I agree that MFA's are bad, there is a super-easy solution for them. Google could just turn off the AdSense on the landing page that they are sent to. If the user is using another contextual ad like YPN, perhaps google could just scan for that and penalize accordingly. Either way, if Google's quality score was really about stopping the MFA's, then they would have simply made it so that landing pages can't have AdSense or YPN on them. Obviously, they chose to go beyond that to get affiliates as well. Thus, I'm thinking that Google is trying to slow the affiliate arbitrage down in some markets so that they will have an easier time building their CPA business. I know that some publishers might be stoked aobut AdSense having CPA payments, but for affiliate advertisers, Google CPA is bad news. Personally, when the quality score algo hit, I thought it had more to do with Google moving into the CPA game in the next year or so. While I agree that MFA’s are bad, there is a super-easy solution for them. Google could just turn off the AdSense on the landing page that they are sent to. If the user is using another contextual ad like YPN, perhaps google could just scan for that and penalize accordingly. Either way, if Google’s quality score was really about stopping the MFA’s, then they would have simply made it so that landing pages can’t have AdSense or YPN on them.

Obviously, they chose to go beyond that to get affiliates as well. Thus, I’m thinking that Google is trying to slow the affiliate arbitrage down in some markets so that they will have an easier time building their CPA business. I know that some publishers might be stoked aobut AdSense having CPA payments, but for affiliate advertisers, Google CPA is bad news.

]]> by: Sew Author Catherine Seda Clearly Does Not Get it http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-192 Thu, 28 Sep 2006 18:57:02 +0000 http://www.pepperjam.com/blog/2006/09/28/search-arbitrage-good-or-evil/#comment-192 [...] UPDATE 2: Pepperjam CEO who was on the panel responds here [...] […] UPDATE 2: Pepperjam CEO who was on the panel responds here […]

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