Shoemoney - Dr. Evil?
Well - I was checking out the shoemoney.com blog this morning as normal and literally fell off my seat when I saw this photo of shoemoney as Dr. Evil - hilarious. Despite the magnificent display of photoshop skills by blackbeard, the message of Shoe’s post was not lost - this idea that the most successful SEO’s use a nice blend of “white hat” and “black hat” is central to understanding SEO and making money online through search engines. Clearly, if Matt Cutts from Google is interested in asking questions of Shoemoney, DaveN, and other experts, there is a realization on the part of Google that respect and courtesy must be given to those professionals who help define an industry.
What is blackhat? This is a good question that doesn’t have an easy answer. Is link building blackhat? What about buying links versus negotiating for them directly? Is there a point where link building becomes blackhat? Sure, but that limit isn’t well defined.
What is whitehat? Anything that isn’t blackhat. What is blackhat? Like I said that’s a good question.
The rhetorical nature of this brief post is meant to lead you to conclude exactly what Shoemoney suggests: SEO is an art that represents a nice blend of any and all skills that can lead to a consistent top ranking on the search engines.
