Many of you know that before and during the early days of Pepperjam I was a student for nine years post high school having achieved my B.A., (Penn State University), M.S. (Villanova University), and J.D. (Albany Law School). In short, I’ve always been sort of an academic; I really enjoy the process and challenges of learning and I’ve always dreamed one day that I would write a book.

However, I never thought that I would get an unsolicited offer to write a book this early in my career and I am very excited to announce that not only did I get an offer, but the book will be published in less than one month!

Well, early last summer I was approached by Wiley Publishing about writing a book on “search-engine optimization.” I was told that they were looking for an author with real world experience and they were familar with the Pepperjam name and came across Pepperjam since we were recognized as an Inc. 500 Company and as one of the top 10 SEO Firms in the United States (Promotion World, 2007). Also, they said in comparing different authors that Pepperjam fit the bill because of our impressive client base and my vast experience speaking on the issue at various conferences over the years, including Search-Engine Strategies (SES).

The book took about eight months to write. I built an internal support team at Pepperjam and I was given a small army of editors at Wiley Publishing.

Still the task was colossal. I spent many full days at Pepperjam and most weekends during last summer and winter writing and editing in order to meet aggressive deadlines set by Wiley.

I’ll mention that when I was first approached I really tried to make the argument that the book shouldn’t just be about SEO, but on the convergence of PPC and SEO, which I believe continues to occur. As a result of my argument the editors at Wiley allowed me to dedicate 5 full chapters to non-SEO dedicated material. For instance, I wrote chapters dedicated to Social Media Optimization, Monetizing Web Site traffic, Using Google Analytics, and two chapters on PPC (including one on Quality Scores).

Also, the book is part of Wiley’s “Visual Blueprint Series,” which focuses on visual learners. What this means is that outside of the introduction, which is just me ranting about SEO and SEM, the remainder of the book provides screen shots and visual images to help the reader understand the various tasks (i.e. buying links through pay per post networks) that I outline throughout the book.

The end result is a book written primarily for a moderate-level search-engine marketer. Definitely not an easy read (but certainly doable) for a newbie, but more appropriate for someone already with some familiarity with search, but wants a solid visual how-to approach to improving rankings.

The book was written based on the tools and strategies we use here at Pepperjam to provide SEO services to some of the largest brands in the world.

The book will be available in all major book stores beginning April 7, 2008.

You can pre-order the book on Amazon HERE or directly from the Wiley Publishing Web site HERE.

Here’s a sneak peak at what others have said about the book (these quotes and about 10 others are published in the book):

“Search-engine optimization (SEO) is an integral part of an effective online marketing strategy. With this book Kris offers a step-by-step guide to get your Web site ranked by the major search-engines. At 1-800-PetMeds we have worked with Kris and his team at Pepperjam for the last three years to implement a range of online marketing strategies that have worked very effectively. I highly recommend you read this book and implement the strategies contained within.”
Alex Irvin
Online Marketing Director,
1-800-PetMeds.com

““Search Engine Optimization has emerged as the flagship service in the growing Internet Marketing landscape, and Kristopher Jones is a leader in explaining the intricate details and subtle balances that make it all work.”
Bruce Clay
President,
Bruce Clay, Inc.

“Search engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator. A solid strategy and attention to detail are essential to a successful SEO campaign and that’s exactly what Kris delivers.”
Rand Fishkin
Chief Blogger and CEO,
SEOmoz

“Kris Jones is a leading expert in marketing both affiliate-based and client sites. His expertise comes from a wide perspective you can’t get from most search engine marketers. When I listened to Kris speak at the Elite Retreat conference, I felt like I was a conference attendee rather than a fellow speaker.”
Aaron Wall
SEO Expert and Blogger,
SEObook.com

Here’s a sneak peak at all 15 chapter titles:

An Introduction to Search-Engine Optimization (includes some history, my feelings about Larry and Sergey, etc.)

1) Planning your Search-Engine Optimization Project
2) Keyword generation
3) Creating pages
4) Basic Website Structure
5) Advanced Web Site Structuring
6) Content Creation
7) Creating Communities
Building Links
9) Using Google Analytics
10) Social Media Optimization (SMO)
11) Creating PPC Campaigns
12) Optimizing PPC Campaigns through Quality Score Optimization (QSO)
13) Optimizing for Other Engines
14) Monetizing Web Site Traffic
15) Installing SEO Plugins

To say the least – writing a book was one of the most challenging yet rewarding things I’ve ever done in my life.

I feel unlimited gratitude to my family and friends.

In addition, the book would have never been started or completed without the incredible support and dedication of my internal Pepperjam team led my Pepperjam’s VP of Search Ken Mohn, Jr. You’ll see Ken and a few members of his team as a visual screenshot on the back of the book.

As I mention above – You can pre-order the book on Amazon HERE or directly from the Wiley Publishing Web site HERE.

This entry was posted on Sunday, March 9th, 2008 at 11:35 pm and is filed under SEO Book, SEO Visual Guide, Wiley Publishing, affiliate marketing, search engine optimization, search-engine marketing, seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.