What is Performance-Based Marketing?
Performance-based marketing consists of revenue sharing relationship between online advertisers and online publishers. This pay-for-performance model of marketing allows publishers to promote a product or service, and route interested consumers to a advertiser’s website. If the consumer makes a transaction on the advertiser’s website as a result of the publishers promotional efforts, the publisher will earn a percent of the gross sale as compensation.
PepperJam Exchange Advertiser
An advertiser is an online retailer, merchant, or service provider, whose products are being promoted by publishers. PepperJam Exchange is built on the foundation of providing the leading tools for both publishers and advertisers to succeed in performance marketing. Our tracking technology, customized analytics, innovative applications and dedicated team of experienced program managers assist in executing strategic marketing plans for advertisers on PepperJam Exchange.
Program Management
Program Management is the tactical execution and strategic oversight of an online performance marketing campaign. A program manager leads a advertiser’s online performance marketing efforts. Specifically, the program manager is responsible for the following:
- Developing a plan that fits into your organizations overall online marketing strategy
- Creating relationships with publishers that are in
compliance with your organizations brand guidelines - Increasing sales performance
- Establishing incentivized offers
- Creating promotions
- Analyzing data and providing insight to optimize the program
- Performing competitive research
- Ensuring the program is exceeding goals and maximizing-earnings
