Advertisers

What are the advertiser requirements for a performance marketing program on PepperJam Exchange?

To launch a program on PepperJam Exchange, advertisers must first apply and meet various criteria prior to being accepted. Prior to launch, each advertiser must also pay a launch fee. Each program needs to have creatives to advertise their products or services in the form of banners, text links, advanced links, coupons or product links. Following the launch of the program, advertisers must also meet a monthly minimum to payout publisher commissions or pay a monthly minimum fee if the threshold is not reached.

What types of commission structures does PepperJam Exchange allow?

PepperJam Exchange allows both lead and revenue share payouts. In a lead payout, the advertiser pays a flat payout for each referred lead. In a revenue share, the affiliate earns a commission that is a percentage of the referred sale. Many advertisers successfully run both a revenue share and flat payout within the same program.

Can I add different commission structures and levels?

Yes, PepperJam Exchange allows advertisers to create tiered commission structures as an incentive or as a reward to the publishers.

What kinds of communication tools exist so I can reach out to publishers?

PepperJam Exchange offers a multitude of new and exciting tools to allow advertisers the opportunity to reach out to publishers. Merchants can use the Pepperjam Chat feature and the built-in email functionality, along with having access to publisher contact information.

How are sales tracked, and how does PepperJam Exchange know which publisher to pay for a transaction?

PepperJam Exchange uses a cookie-based tracking system that passes along the unique information used in the transaction by the customer, including the advertiser and publisher name, along with the order ID, and transaction amount.

How are payments made to publishers in my program?

Publisher payments are handled through an Escrow Account that is funded by each advertiser, and PepperJam Exchange transfers the funds to the publishers through a third party payment company.

How does PepperJam Exchange get paid?

All advertisers pay PepperJam Exchange a transaction fee based on a percentage of the publisher commissions earned.

How do I recruit publishers?

Merchants have access to a simple and user friendly recruiting tool that allows them to search for publishers based on category, promotional method, geographic location and transparency rating, among others.

Will I have control over my program and know who is promoting me?

Yes! You will have access to all publishers in your program and what creative message you are disseminating to them. We understand that controlling your program and your brand is important. We give you access to be able to control all of that.

How does PepperJam Exchange ensure brand protection?

PepperJam Exchange’s Quality Team monitors all traffic on the network and ensures that the activity of the publishers on PepperJam Exchange is in compliance with the terms and conditions of each program. During the launch phase, a PepperJam Exchange account representative will assist you in determining the terms for your program in an effort to best represent your brand to the publishers.

Can I upload a data feed on PepperJam Exchange?

Merchants creating a product feed (or data feed file) will host the file on their end and supply PepperJam Exchange with the location, which will be uploaded to the interface. There is NO FEE associated with creating or uploading a product feed on PepperJam Exchange. Click here for additional information on product feed documentation.

How long does it take for a performance marketing program to become successful?

PepperJam Exchange promotes each new advertiser to help it get started and recruit publishers into their program. It takes approximately 3-6 months to ramp up a program and approximately 1 year to be considered fully mature. However, PepperJam Exchange can only provide advertisers with the tools needed to manage their accounts. The program’s success depends on how well the campaign is managed, how much the advertiser promotes and recruits for the program, and how much effort is put into learning PepperJam Exchange.

How do publishers join the PepperJam Exchange?

Click here to submit an application to become a publisher on PepperJam Exchange. Each application is thoroughly reviewed by the PepperJam Exchange Quality team. A decision is usually made within 24 – 48 hours, and you will receive confirmation via e-mail.

How much does it cost to become a publisher on PepperJam Exchange?

It’s FREE. There is no cost associated with becoming a publisher on PepperJam Exchange.

What is a commission?

A commission is a publisher’s earned payment for referring a qualified sale or a lead. Publishers on PepperJam Exchange can earn a percentage of the sale or a flat payout, subject to the advertiser offer.

How do I earn commissions?

Publishers earn commissions by referring sales or leads to the advertisers through the use of PepperJam Exchange tracking links. Every time a publisher refers a valid sale or lead, they will earn a commission.

What is the threshold for PepperJam Exchange publisher payments?

The minimum payout for all payments is $25.00.

How do PepperJam Exchange publishers get paid?

Publishers can choose to be paid by check, direct deposit or wire transfer (For non-U.S. publishers). Payments are made twice a month, on 1st and the 15th.

How do I partner with advertisers on PepperJam Exchange?

Once your application has been approved and you are active in PepperJam Exchange, publishers have the opportunity to apply to all public programs on the PJN platform. It is up to each advertiser to review and accept individual publisher applications.

What types of links do advertisers provide in PepperJam Exchange?

Merchants provide publishers through PepperJam Exchange with text links, banner ads, Pepperjam Ads™, and coupons. They can also provide advanced link types, such as data feeds, customized search boxes and email creative.

How can I keep track of my sales?

Publishers use PepperJam Exchange’s industry leading reporting and analytics to track clicks, sales, conversion rates, total commissions, as well as several others metrics used to accurately and efficiently manage your business.

What educational resources are offered to publishers through PJN?

PepperJam Exchange’s Resource Center assists publishers just starting out in the performance marketing industry. We offer testimonials and interviews by some of the most respected publishers in the industry, granting insight into the success others have had, and how they began. The Resource Center provides publishers with industry leading websites, geared to assisting publishers in optimizing their programs, as well as audio webinars held by PepperJam Exchange employees. Click here to listen to the audio version.

How do I sign up to become a CPA/CPL advertiser on PepperJam Exchange?

Click here to submit an application to become a advertiser on PepperJam Exchange. All applications will be thoroughly reviewed by our Sales Team, and a PepperJam Exchange Account Representative will be in touch to discuss your offer.

What is a CPA/CPL performance-based marketing campaign?

In a performance marketing campaign, a publisher receives a flat commission payout for generating a transaction for a lead or a sale, for a advertiser that the publisher is promoting. The advertiser provides its ads to publishers and assigns a payout for each action. Publishers place the tracking code for these ads on their Web sites or in search listings. Whenever a visitor uses these links to generate an action on the advertiser’s site, that transaction is tracked online. If a product or service is purchased from the advertiser, the publisher is paid a flat payout for that transaction.

What is Lead Generation? Cost-Per-Lead (CPL)?

In CPL campaigns, advertisers pay for qualified, interested leads— i.e. the contact information of a person interested in the advertiser’s product or service. In CPL campaigns, consumers submit only contact information; the transaction can be as simple as an email address or as complex as a multi-page membership acquisition campaign. Once the user’s information is submitted the advertiser pays a flat commission payout to the Publisher who drove the user to the advertiser’s site.

What is a Cost-Per-Action (CPA)?

In CPA campaigns, the advertiser only pays for a completed sale typically involving a credit card transaction. Similar to a CPL campaign, once the user completes the desired action the advertiser will pay a flat commission payout to the Publisher who drove the user to the advertiser’s site.

What is a advertiser?

A advertiser is an online retailer or service provider whose products or services are being promoted by publishers.

What is a publisher?

A publisher promotes a advertiser’s products or services to earn a flat commission payout for each referred sale or lead.

What is a commission?

A flat commission or also commonly called a flat payout is an amount of monetary compensation received by a publisher for an action such as selling a advertiser’s product and/or service or generating a lead. With a sale, a advertiser pays a publisher a flat rate or percentage of the sale price when a purchase is made on the advertiser’s Web site. With a lead action, a advertiser pays a publisher a flat rate for each visitor the publisher refers to the advertiser’s site that signs up for a service or fills out a form. Many advertisers also successfully run a sale and lead program within the same campaign..

Can I add different flat commission payout levels/tiers?

Different commission structures and levels can be used on the PepperJam Exchange. You can use different levels or tiers with your flat commission payout structurs.

How are sales tracked?

Sales/Leads are tracked through PepperJam Exchange with a combination of our pixel tracking solution and cookie tracking. By using both we ensure that all sales are attributed correctly and tracked properly through the network.

Will I have control over my campaign and know who is promoting me?

Yes! You will have access to all publishers in your campaign and what creative message you are disseminating to them. Being a part of the PepperJam Exchange means you get access to everyone in your campaign. We understand that controlling your campaign and in turn your brand is important. We give you access to be able to control all of that.

How do I recruit publishers?

Within the PJN interface, advertisers have access to a simple and user friendly recruiting tool that allows you the ability to search for publishers. Our Recruit Partners tool allows advertisers to recruit publishers into their campaign by category, promotional method, geographic location, transparency rating, etc. to partner with publishers who best fit their vertical.

How are payments made to publishers in my campaign?

PepperJam Exchange handles all publisher payments through an Escrow Account. Merchants deposit funds into the Escrow Account, located in the interface, and PepperJam Exchange transfers the funds to the publishers through a 3rd party payment company.

How does PepperJam Exchange get paid?

All advertisers will pay PepperJam Exchange a transaction fee, based on a percentage of the publisher commissions earned.

How does PepperJam Exchange ensure brand protection?

PJN’s Network Quality team monitors all traffic on PepperJam Exchange. The activity of both publishers and advertisers on PepperJam Exchange must comply with both the terms and conditions set forth in each campaign and the Network, in order to remain and succeed on PepperJam Exchange. During the launch phase, a Pepperjam Account Representative will assist you in determining the terms for your campaign, which will be communicated to all publishers. We are here to represent your brand, strategically partnering with publisher sites that are highly respected in the industry, cater to your demographics, and will serve as your online sales force to increase your overall bottom line.

What is a performance-based marketing program?

In a performance-based marketing program, a publisher receives a commission for generating a sales transaction or a predetermined action, like signing up for a credit card or service, from a advertiser that the publisher is promoting. The advertiser makes it’s promotions available to publishers through a platform like Pepperjam and assigns a commission for each action. Publishers place the tracking code for these ads on their Web sites or in search listings. Whenever a visitor uses these links to generate a desired action on the advertiser site, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction through a platform like Pepperjam.

What is a advertiser?

A advertiser is an online retailer, or service provider who has products and services they wish to sell using third party partner site (publishers) as a tactic to reach customers.

What is a publisher?

A publisher is a website or other owner of online distribution that promotes a advertiser’s products to earn a commission for each referred sale.

What is transparency?

Transparency is the unique view provided by Pepperjam that provides advertisers full disclosure to their publisher partners. One of the critical factors in having a successful performance-based marketing program is to understand who your third party partners are and be able to work with them in a way where both parties benefit from the relationship. The PepperJam Exchange Transparency System affords publishers the opportunity to build stronger, more profitable advertiser relationships. Publishers with higher transparency ratings often earn higher commissions and receive invitations to private programs. Merchants benefit from knowing exactly who their publisher partners are customizing programs that fit different publisher business models.

What tools are available on PepperJam Exchange?

PepperJam Exchange features a vast array of tools for use by both publishers and advertisers, including Pepperjam Chat, PepperamADS, multiple reporting options, coupon and product feeds, and more. Click here to learn more about PepperJam Exchange’s tools.

What is Pepperjam Leads? Cost-Per-Lead (CPL)?

In CPL campaigns, advertisers pay for qualified leads— i.e. the contact information of a person interested in the advertiser’s product or service, or signing up for a service or credit card. In CPL campaigns, consumers submit only basic contact information; the transaction can be as simple as an email address or as complex as a multi-page membership acquisition program. Once the user’s information is submitted or verified, the advertiser pays a commission to the publisher who referred the user to the advertiser’s site.

What is a Cost-Per-Action (CPA)?

In CPA campaigns, the advertiser only pays for a completed sale typically involving a credit card transaction. Similar to a CPL campaign, once the user completes the desired action, the advertiser will pay a pre-determined commission to the publisher who referred the user to the advertiser’s site.

Does PepperJam Exchange offer any customer support?

Yes, we have multiple levels of support for both our advertisers and publishers – PepperJam Exchange has a dedicated and knowledgeable client services team that answers emails and phone calls from 9:00 a.m. to 6:00 p.m. (EST) Monday through Friday.